1. When decorating jewelry stores, we should also pay attention to the decoration design of display cases, because when a piece of jewelry is put in the display case, people are not only looking at the jewelry, but also looking at the display case. Color plays a very important role in shaping spatial characteristics. As the decorative lighting of jewelry stores, from gorgeous chandeliers to luminous lamp troughs, they are more eye-catching than their own lighting functions, thus becoming a decorative method to attract customers, making the items in this environmental space more competitive than the surrounding items. 2, the use of lighting in the decoration of jewelry stores, using lighting to emphasize the light-colored anti-wall will visually extend a wall, thus making the narrow space more spacious; The use of dark walls and the concentrated lighting of exhibits by spotlights will reduce the sense of spaciousness of the space. In order to highlight the characteristics of jewelry, we must choose a well-lit place as the venue for jewelry sales when decorating and designing jewelry stores. After all, the location of jewelry stores still has a great influence on the operation of jewelry stores. In order to reflect the strength, grade and style of jewelry stores, jewelry stores must make full use of their display cabinets when decorating. It's a good idea to show the value of jewelry with the decorative design of showcase. 3. Stores must be generous with customers and products' revenue and expenditure and distribution channels. The door of the shop welcomes customers every day, and the door of the jewelry store is the throat of the shop. Decided the rise and fall of the store. 4. Don't play music that resounds through the sky. This is very bad. Music itself can really create an atmosphere and broadcast music that resounds through the sky. But it depends on what kind of atmosphere is created. Soft and elegant music can make customers linger, increase their stay in the store, and then increase the possibility of customer consumption. Deafening music, called "sound" in Feng Shui, belongs to a kind of fierceness, which naturally makes everyone feel upset and can only have a negative impact on the promotion of jewelry stores.