Hefang Jewelry is a fashion brand founded by designer Sun. Designer Sun graduated from the Jewelry Design Department of St Martin's College of Art and Design in central London. In 20 12, taking the release of the first jewelry series-snowflake series as an opportunity, she established the designer luxury brand HEFANGJewelry in Shanghai. 20 17 12, Hefang Jewelry won the Best Style Award, Best New Brand of the Year 20 17.

Business scope includes: snowflake series, amusement park series, royal tableware series, planet series, 50 degrees love series, tropical island series, dandelion series, weather series, fairy tale series, moon series, wedding series, cute puppy series, candy series, garden series, childlike series and Pac-Man series.

At present, the monthly sales of Hefang Jewelry Tmall Store exceeds 1 0 million yuan, and it has10 million fans. According to the brand, since the opening of 20 16 Tmall Store, its sales have always maintained the first place in the category of jewelry brands of Tmall platform designers. Since 20 18, Hefang Jewelry has cautiously expanded its offline stores. Two first stores were opened this year, namely Guangzhou K 1 1 store and Beijing Sanlitun Taikooli store. In the years since the establishment of the brand, Hefang Jewelry has been invited by many well-known brands at home and abroad such as Maserati, SK-II and Haagen-Dazs for cross-border cooperation.