Dior Company was founded by French fashion designer christian dior (190565438+1Oct.21-195765438+1Oct.24th), and its headquarters is in Paris. Dior's range of brands has expanded to cosmetics, furs, knitwear, underwear, cosmetics, jewelry and shoes. In addition to high fashion, it keeps trying and innovating, but always maintains elegant style and taste.
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Dior's customer base:
Dior's customer base is very different in three dimensions. These three dimensions are: consumer values represented by advocating individuality or focusing on collectivity; The dimension of consumer thinking mode represented by emotional impulse or logical analysis; Consumers' understanding of luxury goods is represented by showing off or functional practicality.
Based on these three dimensions, luxury consumers in China can be divided into four types: luxury consumers, luxury consumers' followers, luxury consumers' thinkers and luxury consumers' laggards. The results of this classification are obtained through a questionnaire survey of 500 social elites aged between 25 and 50.
Baidu encyclopedia-Dior