Outdoor advertising has always been the most important market for LED display. However, in recent years, with the light pollution problem of LED outdoor advertising screen becoming more and more serious, the structural safety of LED display screen has also attracted the attention of users, and the technical standards and installation approval of LED outdoor display screen are stricter by relevant institutions. Conventional LED outdoor advertising screen can brighten the city and release information at work. However, due to the characteristics of its steel structure, when LED display screen is not used, it stands in the middle and is out of tune with the surrounding environment, which greatly affects the beauty of the city. LED transparent screen, with its high transparency, invisible installation, highlight and other characteristics, just makes up for the defects of conventional LED display screen in this respect, and eliminates the urban aesthetic problems to the greatest extent. In the application process, the LED transparent screen is mostly installed behind the glass curtain wall, which will not affect the surrounding environment at all when it is not working during the day. At the same time, due to the new form of indoor advertising outdoor communication, the approval of outdoor advertising is well avoided.

In addition, with the acceleration of the pace of urban construction, glass curtain wall, a high-end atmospheric grade building material, has gradually become popular. LED transparent liquid crystal display screen has high transmittance, which is enough to ensure the brightness requirements and viewing angle range of lighting structures such as floor and glass facade, and at the same time ensure the original lighting perspective function of glass curtain wall. In addition, the LED transparent liquid crystal display screen is light in weight and can be directly pasted on the glass curtain wall without changing the building structure and occupying space. In high-end application places, such as automobile 4S shop, installing glass curtain wall, LED transparent screen can not only achieve the best transparent effect of glass, but also ensure that the interior decoration design is not affected. However, in the case of limited glass area, the screen resolution is maximized, and the transparent effect of the glass curtain wall is ensured, which can be seen at a glance both indoors and outdoors, making the high-end atmospheric place more technologically advanced. According to statistics, the total area of modern glass curtain wall in China has exceeded 70 million square meters, mainly concentrated in urban areas. Such a huge glass curtain wall is a huge potential market for outdoor media advertising.

Therefore, in recent years, more and more businesses tend to use LED transparent screens to decorate glass curtain wall buildings, especially in large shopping centers, technology-based enterprises and other places. In terms of business display, fashion brands and high-end products also like to use LED transparent screens to set off the styles of brands and products. When playing promotional content, transparent background can not only increase the sense of science and technology, but also highlight the product itself, making high-end brands such as automobiles, fashion clothes and jewelry prefer transparent screens. The application of LED transparent screen in glass curtain wall not only has no sense of disobedience, but also adds a special aesthetic feeling to urban architecture because of its fashionable, beautiful, modern and scientific atmosphere. Therefore, LED transparent screen has won unanimous recognition in the market, and has received extensive attention and enthusiasm.