In recent years, the global parts industry has increasingly shown its huge market development space. No matter from the requirements of men or women for accessories, from the perspective of the proportion of accessories in all clothing grades, the accessories industry has great potential. At the same time, this trend is not blind, but obviously points to: market trend, cuteness, improving personal temperament and so on. The accessories industry is a rapidly developing industry. In just a few years, accessories have escaped from the lofty and solemn restrictions, and more are shining in infinite leisure occasions and integrated into daily life, bringing unparalleled vitality to both men and women.

With the development of China's economy and society and the rapid improvement of living standards, the jewelry industry has developed rapidly in China. What is the relationship between the development level of a country or city and many factors? If the per capita GDP; Per capita national income expenditure; How to buy and the degree of attention to accessories, and so on. In recent years, with China's entry into WTO and global economic integration, China's parts industry has also accelerated, and more and more international businessmen have joined China, a huge potential market, in the form of franchise chain. China's jewelry market presents an unprecedented complex scene.

Market Status and Development of Silver Jewelry

In China, a few years ago, some cities began to have some merchants aiming at the blank spots of silver jewelry in the domestic market. The consumption of silver jewelry is mainly targeted at people around the age of 30. Because of its excellent price, consumption does not bear huge economic pressure like gold, jade carving and jewelry, and young people are not enthusiastic about jewelry and pursue the trend, the jewelry industry in China is rapidly upgrading.

In China, there are two main ways to sell silver jewelry. One is store sales; Second, online sales. Although the scale of online sales model is still very small, it is faster than store sales, and it has also created a great impact on store sales. Nevertheless, because of the characteristics of silver ornaments, such as feel, texture, clothing collocation and try-on, and because of their texture and after-sales service, most people still favor barter-store sales are still the mainstream sales placement method.

The competition in China's silver jewelry industry is fierce, especially after many ancient and well-known overseas brands have successively entered the China market. For example, Tiffany, the most expensive silver jewelry brand in the world, entered the China market on 200 1; Domestic chain silver fittings pirate ship, Chow Tai Fook and so on. Tiffany's stationing style is elegant, classic and innovative, while the pirate ship's style is classical. The different styles of each store are an important factor for every business and brand to exist forever, and it also determines the different consumer groups.

In order to further understand the needs and habits of the younger generation for silver ornaments, and provide decision-making reference for employers, we randomly sampled the younger generation (especially the post-80s generation) in Shanghai market according to the requirements of employers.