1, the product quality of direct stores is relatively more secure, and it is easier to control the product quality because it is directly managed and operated by Chow Tai Fook. However, the product quality of franchise stores varies from franchisee to franchisee, and it is difficult to achieve complete unification.

2. The services of direct stores are relatively more professional and unified, and they can be directly managed and trained by Chow Tai Fook Company, which can provide more professional services. However, the service quality of franchisees varies with franchisees and service personnel, so there are some inconsistent services.