Factor 1: brand premium
The reason why big-name jewelry can preserve its value is largely due to the premium of the brand. After years of operation, these brands have accumulated profound historical and cultural connotations and become symbols of identity and status. Consumers buy big-name jewelry not only for wearing, but also for owning a work of art by a famous artist. Therefore, big-name jewelry is often more expensive than jewelry with the same material and technology, and this premium also provides a basis for maintaining value.
Factor 2: Scarcity
Big-name jewelry is usually produced in limited quantities or made of rare materials and techniques. This scarcity determines its value. The amount of the same jewelry circulating in the market is less, and its price will naturally rise. In particular, some limited edition jewelry with great collection value has more room for preservation and appreciation.
Factor 3: Gold preservation
As we all know, gold has a strong value preservation. And many big-name jewels are made of gold, such as Cartier's classic love bracelet. The value of gold is relatively stable and has the property of hedging. When the economy is in recession or inflation, the price of gold tends to rise, driving the price of big-name jewelry to rise.
However, it should be noted that the preservation of big-name jewelry is not absolute. The following factors will also affect its value:
Design style: the value preservation of popular ornaments is poor, because with the change of fashion trend, its value will also decrease.
Wear traces: worn jewelry will leave traces of use and affect its value.
Purchase channel: Big-name jewelry purchased from counters is usually more valuable than that purchased from purchasing or second-hand market.
Generally speaking, big-name jewelry has certain value preservation, but factors such as brand premium, scarcity and gold value preservation need to be considered comprehensively. When buying big-name jewelry, we should not only consider preserving the value, but also pay attention to its aesthetic value and wearing experience.