Jade sales need the following skills: 1, listen attentively and understand the demand: basically, buying jade has a purpose, a budget and needs to be fully understood. 2, empathy, for recommendation: from the buyer's point of view, pragmatic recommendation, avoid pushing high-end, counterproductive.
What is the water head? You say jade is transparent, but how can it be opaque to me? In fact, the transparency of jadeite is not as transparent as glass (of course, there are jadeites that achieve such high transparency.
The display skill of jadeite on the counter: price area. The price of jadeite should be arranged from high to low or from low to high, and the same price should be arranged centrally for customers to choose. Focus on the same style. Such as Guanyin, Buddha, bracelet, etc. The centralized display of mosaic is beneficial to customers' choice.
How much is the jade?
1. For jadeite, our country has its own testing department, so when buying, we can see if the merchant has a jadeite appraisal certificate. Besides, if you are here to buy, you must know something about us. You can learn more about our service and jade quality from people around you.
2. How to improve the sales skills of jadeite, and share it with your own sales experience: First of all, you should clarify your role and define yourself as helping customers choose jadeite that suits their needs, rather than focusing on sales.
3. To introduce the jade ornaments to the guests, we must first learn to observe, then learn to test, and finally ask for the opinions of the guests.
4, identification confirmation: first of all, you need to confirm the authenticity and quality of the bracelet, you can go to a regular jade brand store or an authoritative jewelry appraisal agency for identification. Determine the value: determine the value of the bracelet after appraisal, and reasonably price it according to the market situation and the preciousness of the bracelet.
How to introduce jadeite to guests and how to sell jadeite to guests?
Secondly, we should have a comprehensive and profound understanding of the historical background and cultural connotation of jade consumption. Vigorously promote the jade culture of the Chinese nation to consumers and stimulate their desire to buy. In addition, we should grasp the customer's purchasing psychology, carry out targeted promotion, and turn the customer's purchasing desire into actual purchasing behavior.
Introduce specific jadeite products, be true, and introduce them to customers from the aspects of hydroponics, color and workmanship. Fifth, we should introduce products to customers, such as light-colored jade bracelets, which are suitable for young women, while deep and high-grade jade products are suitable for middle-aged and elderly people, and the choice is steady.
First of all, you should know about jade, and then you should know about the customer's needs (purchasing power of customers), and then recommend the jade that suits her to customers. Jade who is pure natural jade, first introduce the types, origin, color and workmanship of jade. Secondly, the implication of this jade carving is introduced.
Pay attention to your appearance and greet customers with the best attitude. Customers don't want to see lazy or spiritless salespeople, which will affect their mood, not to mention your sales.
Selling jade bracelets can be introduced from the aspects of planting water, color and carver. The species of jadeite refers to texture, while water refers to transparency. The denser the crystal structure, the better the transparency and the better the water. Cui has different colors because it contains different dye ions: usually white, red, green and purple.
Commodity classification principle: Guanyin, Buddha, bracelet, pendant, mosaic, etc. should be placed relatively in the center to facilitate consumers to compare and choose. Price transition principle: different price points should be relatively centered and placed in the form of transition. -generally follow the trend of customers' habits and start with low prices. High price display.
How to sell jade? How to sell jade?
1. There are many ways to sell jade in the market. On the one hand, we should know professional skills, on the other hand, we should know jewelry culture and even know customs and gossip. This is because jade belongs to a kind of jade, and the appraisal and comments on jade are very rare, and jade has thousands of years of history and humanities.
2. The best sales skills are always sincere help to customers' real intentions and to solve problems or get a better feeling. So, don't let the so-called sales skills exceed your intentions for customers.
First, your jade must be true, which is the bottom line of sustainable management. Of course, if you plan to quit for two days, you can catch consumers and make a hole. Second, highlight the characteristics of the jadeite you planted, such as water head and feet, old pits, floating flowers, colors and so on.
4. Price transition principle: Different price points should be relatively centered and placed in a transitional form. -generally in line with the trend of customer habits, from low price to high price display. The price tag must be customer-oriented! Principle of symmetry and unity: Emerald does not need to be displayed, and it is not easy to exaggerate the shape, otherwise it will look messy.
5. Patiently observe the customer's appreciation behavior, simply say hello, and find that the customer is particularly focused on looking at a certain piece or type of jade, and then go up to find a topic.