Current location - Plastic Surgery and Aesthetics Network - Jewelry brand - Why do you put jewelry on the first floor of the mall instead of anything else?
Why do you put jewelry on the first floor of the mall instead of anything else?
When people go to the supermarket, the first thing they see is usually shiny jewelry. If there are clothes, they must be on sale. And the number of these clothes is generally small. Why? Next, I will analyze it from three aspects:

1. Considering the reason of people flow. The demand for clothes in shopping malls is always the greatest, and sometimes it is even crowded. If the first floor is a clothing store, it may be full and look like a vegetable market from the outside.

2. Both animal husbandry products and jewelry have exquisite packaging and modeling, and even the smell of perfume and cosmetics has become a secret weapon to attract passers-by into shopping malls. Such a good image of the counter on the first floor is equivalent to a very successful "face project" for shopping malls, which will give people the impression of high-grade shopping malls.

Most people go shopping because they want to buy clothes. Animal husbandry products and jewelry are commodities with great demand elasticity, and they can be bought or not. If you put it on other floors, people who enter the mall will skip it directly. If you put it on the first floor, consumers will have to go through everything they want to buy, and even feel itchy. When they see something beautiful, they will do it impulsively.