Established in June 2000, Shenzhen Royal Swire Industry Co., Ltd. is a comprehensive enterprise integrating the production, processing and retail of gold, platinum, platinum, jade, diamonds and rubies and sapphires. In 2007, the company's jewelry processing factory expanded from the original 200 square meters to 2000 square meters, and the annual jewelry output exceeded 654.38+million pieces, of which more than 40% were exported products, and about 60% became products of self-operated stores and franchise stores. At present, the company has more than 70 self-operated jewelry stores and 35 franchise stores, and its terminal turnover has reached more than 200 million yuan for three consecutive years.
The company now has three independent brands: Royal Decoration, Macy's and Wednesday, representing three styles: high-end, fashion and traditional. Because of its accurate positioning, it has basically formed an indestructible golden triangle strategy. Because of this, under the impact of the global financial turmoil, the turnover of domestic self-operated stores has also increased compared with the same period.
In 2009, on the occasion of the 60th birthday of the motherland, Mr. He, the chairman of the board, was selected as a Hong Kong and Macao compatriot who made outstanding contributions to the motherland by Hong Kong Ta Kung Pao. His entrepreneurial deeds were exhibited in the large-scale photo exhibition "The Motherland Will Never Forget", and the strength of the enterprise was affirmed by the society.