First, the security of display.

Line up unsafe goods (goods with poor freshness, scars and bad taste), ensure the stability of display, ensure that goods are not easy to fall, and properly use containers and spare parts. Carry out thorough hygiene management and give customers a clean feeling.

Second, the display is easy to watch and select.

Generally speaking, it is easiest to look down 20 degrees from people's eyes. The average human vision ranges from 1 10 degrees to 120 degrees, and the visual width ranges from 1. 5M to 2 M, the viewing angle is 60 degrees when shopping on foot in the store, and the visual range is1m.

Third, the monitor is easy to take and put back.

When buying goods, customers usually hold the goods in their hands, confirm them from all angles, and then decide whether to buy them. Of course, sometimes customers will put their goods back. If the goods on display are not easy to take and put back, perhaps just because of this, the opportunity to sell goods is lost.

Fourth, a display screen with good feel.

Don't display the goods directly on the floor. Don't put the goods directly on the floor under any circumstances, and pay attention to removing rust and stains from the shelves. Clean up in a planned way. Channels and floors should also be cleaned frequently. Ensure the good quality of goods, which is longer than the shelf life and closer to the production date. Ensure that the goods are free of dust, scars and rust.

Five, provide information, convince the store

It is very necessary to provide visual information to customers through vision, and customers get information from the displayed goods; Height, position, layout and billboard of display.

Sixth, the issue of display cost.

In order to improve profitability, we should consider: selling high-quality, high-priced and high-profit goods with best-selling products. Display of related goods: timely, reduce the cost of containers and spare parts. At the same time, we should improve efficiency and prevent the loss of goods.

Seven, the main points of stereotyped writing display up three-dimensional display.

The "front" of the goods should all face the access surface to avoid customers from seeing the shelf partition and the baffle behind the shelf. The height of the display usually keeps the displayed goods at a finger's distance from the upper shelf partition, and the distance between the displayed goods is generally 2 ~ 3 mm ..

Eight, the shelf plump and tidy display principle

The shelves are full of goods, which can leave a good impression on customers and improve the logistics benefits of commodity turnover.

Extended data:

Commodity display refers to an important publicity method that takes products as the main body, uses certain artistic methods and skills, uses certain props, and regularly arranges and displays products according to the business philosophy and requirements of sellers, so as to facilitate customers' purchase and improve sales efficiency. It is the main form of selling industrial advertisements.

Reasonable display of commodities can play an important role in displaying commodities, stimulating sales, facilitating purchases, saving space and beautifying the shopping environment. According to statistics, if the store can correctly use the technology of commodity allocation and display, the sales can be increased by 10% on the original basis.

Placement skills:

Combining left and right to attract customers is a skill of commodity placement. Generally speaking, after customers enter the mall, their eyes will involuntarily shoot to the left and then turn to the right. This is because people look at things from left to right, that is, things on the left are impressive and things on the right are steady. Many foreign shopping malls have noticed this feature of ergonomics.

Taking advantage of this shopping habit, eye-catching items are placed on the left side of the mall, forcing customers to stay, thus attracting customers' attention, giving full play to the role of the left side of the mall, turning unfavorable factors into favorable factors and promoting the success of commodity sales. This method is widely used abroad, however, in some domestic shopping malls, the placement of goods is mostly unconscious, lacking scientific basis and less considering the shopping characteristics of customers.

In fact, this feature of China people is also outstanding in other aspects, such as walking to the right and having a sense of stability; Eating with the right hand forms a fixed posture ... In people's minds, the right hand is safe and stable. Therefore, the operators of shopping malls can make full use of this feature, use the different positions of goods, give customers different effects, and attract customers' attention to the maximum extent.

References:

Baidu encyclopedia goods display