Activity time: 04-22/05-02
Cuiwei Department Store Cuiwei Mansion Store 20 1 15438 is dedicated to May Day discount activities. "New expressions in spring experience new styles" and new clothes in summer rank first, and cosmetics score 4 times. Over 500,51yuan electronic red-envelope, 6.5% off jewelry, 10% off most watches and 6-8% off most women's shoes.
★. Cuiwei Peony Garden Store 20 1 1 May Day Discount Happy May Day 20% off.
Activity time: 04-22/05-02
Cuiwei Department Store Peony Garden Store 20 1 1 May Day preferential information "Happy May Day Gathering Peony Garden" offers a 20% discount for most goods, 40% discount for purchases over 200, and 30 electronic red-envelope for cosmetics from 200 yuan.
★. Beijing Cuiwei Longde Store offers a 20% discount on most May Day goods.
Activity time: 04-22/05-02
Cuiwei Department Store Tiantongyuan Longde Store 20 1 1 May Day discount "New clothes bloom-'in spring'" Most brands have a 20% discount, with a cumulative discount of 200 40 yuan, 70% discount for most jewelry, 200 minus 40, and 4 times points for cosmetics, 200 plus 30 electronic red-envelope.
★. dazzle the rainbow 20 1 1 May Day discount fashion dance Mayday
Activity time: 04-22/05-02
Xuanwu over Rainbow 20 1 1 May Day preferential activities fully launched "Fashion Dancing Mayday" clothing over 99 minus 60, Xuanwu over Rainbow 7 surprises grateful feedback.
Shijingshan Contemporary Mall will enjoy a 15% discount on the basis of 30% discount in the May Day wedding season.
Activity time: 04-22/05-02
Shijingshan Contemporary Mall Dingcheng Store 20 1 1 launched the "Spring Charming Wedding Season" on May 1st. Most products are 30% off, and members can enjoy a 15% discount when they apply for a card. Cosmetics 10 times points, Erdos, Kissing Cat, Tribeca and other best-selling brands are sold at a discount of 3-5%, and the food court is given a full coupon. Eligible members can apply for membership cards for free during the event.
★. Juntai Department Store 20 1 1 May Day Offer: Happy May Day 100 Province 55
Activity time: 04- 14/05-02
Juntai Department Store 20 1 15438 May Day discount activities were newly released, and the theme of "Happy May Day, Extraordinary Enjoy" was launched. Full store 100 yuan, the highest in 55 yuan! May Day special event planning gift, 7 floor special sale 3-5 fold.
★. After Rainbow International Exhibition 20 1 1 May Day discount, the latest promotional poster is 99 minus 60.
Activity time: 04-22/05-02
The latest poster "Over the Rainbow 20 1 15438" for the May Day discount of the international exhibition has made a new appearance. "Fashion Dancing May Day-May Day Passion Promotion of Rainbow Department Store" has been reduced from 99 to 60, and 50/40/30 yuan vouchers can be used to buy cosmetics and underwear in 200 yuan.
★. Fuxingmen Parkson 20 1 1 May Day offers dazzling May Day shopping season.
Activity time: 04-22/05-02
Fuxingmen Parkson Shopping Center 20 1 1 May Day discount "dazzling May Day shopping season" clothing 200 yuan as 300 yuan flower, sports summer dress over 200 minus 40 yuan (partial single cabinet), cosmetics 18 times points (except in special circumstances) 4.22-4.24/4.29-5.3, jewelry part list.
★ Opening beads of Xidan Shopping Mall 20 1 1 May Day Discount Watch Jewelry Festival
Activity time: 04- 15/05-08
Xidan Shopping Mall's 20 1 1 May Day discount was fully launched. With the theme of "Time in Xidan", the 7th Watch and Jewelry Festival was grandly opened. 50% off domestic watches and 7.5% off imported watches! Full amount of six gifts, 50% off jewelry.
★ Fuchengmen BHG (formerly Beijing Hualian Fuchengmen Store) has a May Day discount.
Activity time: 04-22/05-05
BHG Fuchengmen Store (formerly Beijing Hualian Fuchengmen Store) 20 1 1 May Day special offer "Happy Festival14th Anniversary Third Wave", when the department store is full of 99 yuan minus 50 yuan, you can enjoy a gift card for 20 yuan Store Celebration when it is full of 100.
★.HQ Shangke Department Store Dazhong Temple Store has a May Day discount and is happy to buy.
Activity time: 04-22/05-02
HQ Shangke Department Store Dazhongsi Store offers 20 1 1 May Day "Happy Shopping Season", and new summer clothes will be listed first at RMB 100, with the highest discount in 50 yuan! Cosmetics card full 100 yuan 10 times points are given away, and Sao Paulo and puma have a special price of 2-5 fold.
Fuxingmen Parkson Shopping Center 20 1 1 May Day discount "dazzling May Day shopping season" clothing 200 yuan as 300 yuan flower, sports summer dress over 200 minus 40 yuan (partial single cabinet), cosmetics 18 times points (except in special circumstances) 4.22-4.24/4.29-5.3, jewelry part list.
Fuxingmen Parkson Address: Parkson Building, Fuxingmen Inner Street 10 1
Fuxingmen Parkson Customer Service Tel: 0 10-66536688
Activity time: 2011April 23rd-May 3rd.
Category: TV, refrigerator, washing machine, air conditioner, range hood, cooker, water heater.
Gift location: 6th floor, North Building
Activity content:
1. Buy any products that participated in the activity that day and give away the "Lake" car vacuum cleaner or cooking machine worth 180 yuan;
2. A total of 9,999 yuan was purchased on the same day, and a set of Yi Hui summer cool quilts with a value of 1 179 yuan was presented;
3. A total of 39,999 yuan was purchased on the same day, and "Sony" 24-inch color LCD TV with a value of 3 190 yuan and Chow Tai Fook gold jewelry with a value of 1330 yuan were presented.
Gift considerations:
1, single shopping list is limited to 1 gifts. Gifts are subject to the real thing, and the quantity is limited until the gifts last. Only on the day of consumption, not the next day.
2. You can't have all kinds of gifts, and you won't participate in other activities in the store.
Enjoy a golden gift on May Day.
Activity time: 2011April 21-May 3.
Participation: the whole audience (except gold, food and special products)
Pick-up location: Member Center, 6th floor, South Building
Activity content: During the activity, with the invitation SMS and my Parkson membership card, the cumulative number of participating brands and 990 yuan/household appliances reached 19 and 39 respectively, and 990 yuan could get a piece of Chow Tai Fook gold jewelry with the value of 1.330 yuan on the sixth floor of the South Building, with a daily limit of 20 pieces, with a daily limit of 1 piece per person.
Upgrade the old card and get a new one.
Activity time: 2011April 21-May 3.
Venue: Member Center, 6th Floor, South Building.
Activity: Puka members who are upgraded to a gold card on 20 10 can redeem a gold card for free at the member center on the sixth floor of the South Building; Before June 5438+February, 2009, the old card can be replaced with a new one.
China Industrial and Commercial Bank and Parkson Special Plan
Activity time: 2011April 21-May 3.
Exchange place: Member Center, 6th floor, South Building
Activity content: During the activity, peony series credit card holders use ICBC credit cards through ICBC POS in Parkson, and every 20,000 points can be redeemed for 50 yuan Parkson Gift Package.
Free parking discount for members shopping (underground parking)
Activity time: legal holidays
Activities: During legal holidays, Parkson members can enjoy free parking in the underground parking lot with their membership cards.
Fuxingmen Parkson Address: Parkson Building, Fuxingmen Inner Street 10 1
Fuxingmen Parkson Customer Service Tel: 0 10-66536688
Parkson Building, Fuxingmennei Street 10 1 Beijing
Fuxingmen Parkson Customer Service Tel: 0 10-66536688
The clothing store wants to promote sales on May Day. Give me some advice. May is the peak season for clothing promotion, and May Day is the initial stage of May. Clothing store owners all want to make their clothing store promotion activities colorful in this golden consumption period of alternating spring and summer. So, what should the clothing store owner do to make a good promotion and double his performance in this golden week? Today, Bian Xiao will share with you how clothing stores can set off sales during the May Day Golden Week in 2020 and do a good job in promotional activities.
1, clothing store decoration and merchandise display
The decoration of the clothing store is the image of the clothing store. Only when the decoration environment of the store is good and distinctive can customers be attracted to spend in the store. May Day coincides with the alternation of spring and summer, so the decoration style of clothing stores must be refreshing to avoid complicated feelings. The temperature is very high in spring and summer, and people are very upset. Shop decoration must be considered from the customer's point of view, so that customers can feel comfortable and cool when they enter the store, so as to retain customers.
In the display of clothing products, we must pay attention to the collocation of styles and colors. Most clothes in spring and summer are mainly in refreshing colors, so these refreshing clothes can be placed in a very obvious position in the display shop, and they should be classified according to the depth of colors and styles. Dresses and trousers should be placed separately, so that people can know at a glance that customers know where to buy things as soon as they enter the store, so they don't have to bother to find them.
2. Promotion activities
During May Day, most people don't go to work, so for clothing store management, the passenger flow at this time is the biggest, and it is undoubtedly the best choice to seize this opportunity to promote sales. The first thing to pay attention to in promotion is to let customers know that there are activities and discounts in the store. Customers will not enter the store until they know about the activity.
There are many ways to let customers know that there are activities in the store. For example, you can set up a billboard in front of the store and write out the details of the activities in the store for everyone to know. You can also let the in-store shopping guide set up a speaker to shout out the details of the event. If the store has an official WeChat account or member, you can also post articles on the details of the event on the official WeChat account or send event information to member customers.
3. Clothing shopping guide
During the promotion period, the shopping guide of the clothing store must be enthusiastic and make customers feel that you are professional. In addition to doing enough homework on the styles of the goods in the store, the shopping guide can clearly explain when the customer asks, and also clearly know the location, style, size and position of the goods in the store, so that the customer can quickly show them to him for trying on when buying.
Does the customer like it and say, "It's beautiful, it suits you"? Do you ask questions when customers come in? If so, then your performance will definitely not be too good. The following small series will share the eight ways that sales champions treat customers and see the differences between you and them!
1. Check customers' sight when they enter the store.
Ordinary shop assistants are more sensitive to customers after entering the store, but shop assistants with good performance are more sensitive to the sight of customers on the road before entering the store.
The customer's eyes will stay on the classification somewhere in the store, or on a product in the store, and then stop and walk into the store.
Therefore, customers' needs can be understood to a certain extent through their sight before entering the store.
Try to pay attention to the customer's sight before entering the store!
Remember to pretend as if nothing happened. It is forbidden to stare at customers.
At the beginning, I didn't say "it suits you"
The average shop assistant will easily say "it suits you" immediately when a customer has a favorite product.
In fact, "it suits you" and "you don't want to buy it?"
The meaning is the same, which will make customers feel sold and produce silence.
A clerk with good sales performance won't say "it suits you" before looking in the mirror or letting customers try it on.
But before that, praise the goods first and completely enhance the value of the goods.
3. Don't say "What do you want to see"
Do you always use "what do you see" to approach customers inadvertently?
A clerk with good performance will only use this sentence for those customers who rush into the store with obvious purpose.
In fact, you can definitely answer "What do you want?" How many customers will this question have?
So the better the clerk's performance, the more casually he will let customers find it.
4. Don't care too much about getting close to customers.
Good salespeople don't care too much about whether they have the opportunity to approach customers consciously.
The more you consciously approach the customer, the more blunt the customer reception will become, and it will easily become an unnatural reaction.
In the final analysis, in a natural opportunity to get close to customers, it is easier to lead to good results without computers.
"Timing is the key for customers to approach", and the clerk with good sales performance values sizing up the situation most.
"I understand" caused a buzz with customers.
Understand customers' opinions and ideas by saying "I understand", "as you say" and "Yes".
As the saying goes, to convey "Me, too" makes customers have * * *.
Everyone has a desire to be recognized by others.
I will feel intimate with people who "can identify with me" and "we think alike".
The clerk with good performance has unconsciously become accustomed to this * * * reaction. Shorten the heart-to-heart distance with customers.
6. Pay attention to standing posture and body orientation.
Shop assistants with good performance, from the approach of customers to the fitting, will pay attention to the standing posture facing customers and the body orientation when they contact.
For example, when a customer approaches, you should not stand in front of the customer, but stand at a 45-degree angle and greet the customer in the same direction.
During the conversation, you will consciously spread your body at an angle of more than 45 degrees. When I try it on, I will stand next to the customer and recommend it to the mirror with the customer.
7. talk about the advantages of the goods before showing them.
Ordinary shop assistants will ask, "How about this?" Didn't say anything. All of a sudden, the judgment of the quality of goods will be left to the customer to decide, but the clerk with good sales performance is different.
Before showing the goods to customers, they will explain the characteristics of the goods, especially the advantages.
For example, "this dress pattern is particularly beautiful and is most popular with shop assistants." What do you think? " When people see the goods after being told the advantages, and then see them with their own eyes, the chances of goods being valued are higher and it is easier to convey their advantages.
8. communicate for the first time when looking in the mirror
Ordinary shop assistants often want to communicate with new customers as soon as possible, but being accosted immediately after meeting has no effect.
Compared with this, customers want to hear more information about goods.
A well-behaved shop assistant will enliven the atmosphere with topics related to goods, and take the goods off the hanger for customers to try on when looking in the mirror. When you look in the mirror, customers will more or less open their hearts and speak more smoothly.
Ordinary shop assistants will fail if they want to communicate with customers before they open their hearts. Shop assistants with good sales performance will not approach useless customers at the beginning.
Model article on May Day theme promotion plan of the store (four articles) May Day promotion plan 1
I. Background of the event
Facing the coming of the first long holiday after the year, the first sales peak followed. In this transition period of spring and summer, consumption is more active, especially clothing and food.
Second, the activity ideas
May is the season when the weather turns warmer and tends to be stable, and it is also a good time for outdoor activities such as traveling. Specially held "May in Gong Kai, Fun with American Holidays" activities. Publicity is a big promotion activity, and it's time to save money for consumers. "Playing American Festivals" is a festival, during which we will hold many interesting activities. The purpose of this activity is to grasp the consumption characteristics of consumers in this period. Later, there were great love activities such as "Mother's Day", "Helping the Disabled Day" and "Milk Festival" throughout May.
III. Purpose of the activity
Improve store sales, at the same time increase corporate affinity, establish a good corporate image and cultivate loyal customers.
Fourth, the theme of May Day promotion activities.
"Gong opens in May and has a wonderful holiday."
V. Main publicity
1, I'll start the gong, so you can save money.
2. Play fake (price) period
Activity time of intransitive verbs:
April 25th-May 15
1, opening ceremony gift package, infinite surprise
2, the opening time, race against time
3, the perfect price, you can choose.
The "May Day" period is the peak of tourism. Before the citizens are ready to go to the tourist destination, some citizens' outdoor activities and short trips in the city will also be opportunities for us to promote our activities.
Activity content: the essence is bundled sales, and sales are divided into "travel packages" and "holiday packages".
"Travel Package" is aimed at short-distance travel consumers and foreign long-distance travel groups, accumulating discounts on individual goods and highlighting the price advantage.
The "Holiday Package" is aimed at people who are busy at work on weekdays and rarely rest, especially single consumers. It is mainly to combine the necessities of life properly. It is suggested to speculate on the concept of health here and launch the "Golden Week Health Spectrum".
May 1 "glorious meal of labor" is a nourishing series.
Special series of "Opening Chief Meal" on May 2nd.
May 3rd "Have a good meal" green series.
May 4th "Fashion Youth Meal" nutrition series.
May 5th "Youth Flying Meal" Beauty Series.
May 6th "Happy and Fun Meal" leisure series.
On May 7th, the series of stomachs was adjusted in "Quick Return Meal".
Daily recipes are different (mainly including: cuisines, juice drinks, snacks, etc. , bundled sales).
May day promotion 2
Activity theme:
Celebrate May Day, be grateful and repay thousands of families.
Activity time:
May 1 -3, xxxx (Saturday to Monday)
Activity content:
Promotion activities of Wuyi supermarket
1, surprise exchange only needs 1 yuan.
The supermarket buys RMB at one time, and adds 1 yuan to the service desk with the invoice for exchange (the value is about 3-5 yuan).
Note: the service desk staff should register their accounts, collect cash correctly and collect receipts correctly to avoid mistakes. Pay the amount collected to the finance department every day, and count the purchased goods according to the cash paid after the activity.
2. Give you a surprise gift.
When the supermarket is full of one-time shopping in 68 yuan, use the one-page 3 yuan coupon of the supermarket poster to cut corners to offset the cash in 3 yuan (the poster cut corners is valid from May 1 day of xxxx to May 3 of XXXX);
Note: Group buying and off-site individual counters do not participate; The amount of shopping above 68 yuan does not accumulate; Can only be used once;
Buy 10 yuan cash coupons from 3.30 yuan.
Activity content: One xx cash coupon (supermarket counter/Friendship Department) with a value of 10 yuan will be given to the supermarket when it is fully purchased in 30 yuan, and two coupons will be given to the supermarket when it is fully purchased in 60 yuan, and the more you buy, the more you give.
Precautions:
1. Cash coupons can only be used at designated counters;
2. Cash coupons are valid for consumption from the current month to the current month;
3. Cash coupons are not convertible or exchanged for cash;
4. Buy one counter for more than xx yuan, use two counters for more than xx yuan, and so on.
5. All cash coupons are valid with the official seal of the company;
6. The final interpretation right of this activity belongs to Qingyun Shopping Center.
All expenses of this activity shall be borne by the participating counters.
May Day Promotion Activity 3
The first part is a brief analysis of environment and market.
Store xx is located in the eastern suburb of the old city of xx, far away from the city center (centered on the West Lake in the traditional sense), surrounded by farmers' markets, franchised wholesale markets and some small wholesale stores. The consumption groups in this area are mainly transformed from rural areas, and their consumption power is low. They are used to buying cheap necessities from some small wholesale shops specializing in wholesale markets and farmers' markets, and the average age of consumer groups is higher, and the items they buy are relatively concentrated. However, with the gradual transfer of urban centers, people's consumption ability, consumption awareness and consumption habits will gradually improve and improve. In addition, there are no large shopping centers and supermarkets with similar operation methods nearby. I believe this area will become a battleground for businesses in the near future, and our xx store should seize the opportunity to seize the market.
Part II Purpose of Activities
Since the trial operation of xxx store at the end of last year, its performance has been poor. The objective factor is that the basic supporting construction has not been completed at the time of trial operation, and the counters on the first and second floors have not been completed, so it is impossible to carry out large-scale corporate image promotion. But at present, we are fully prepared in all aspects. We should actively expand the publicity of enterprises, develop young members and reduce the average age of consumer groups. Because they have great purchasing power, we want to let people nearby know that xxxxx is an excellent store and become a nearby leisure and entertainment shopping center through publicity, so as to improve visibility, passenger flow, customer unit price, turnover and gross profit.
The third part is the theme of the activity.
Good neighbors of life
Part IV Time and Place of Activities
The activity time is May1~ May 3rd, 20XX.
Event location xxxxx store
The fifth part of the cooperation unit
Sponsor: Choose one or more large and powerful enterprises with excellent product quality in xxxx store to cooperate, and get some kind and financial sponsorship to reduce our unilateral expenses. During the activity, we can properly publicize the cooperative manufacturers and their products in different ways through consultation.
Publicity unit: Cooperate with a local news media unit in xx, such as newspaper or radio station, to get the best publicity effect at a lower cost.
Part VI Media Plan
Choose several media, such as Metropolitan Express, Youth Times, Daily Business Daily, xx Radio Economic Station, Voice of Traffic, etc. Do a good job in proper publicity reports, and at the same time make full use of nearby leaflets, banners and balloons for extensive and comprehensive publicity, and organize personnel to write media publicity drafts.
Distribute leaflets or related materials to nearby residents and people two days before the event as a preview of the event.
Distribute it to the on-site crowd and the peripheral crowd during the activity to fully convey the activity information.
On may 1 day, a congratulatory advertisement was published in major local newspapers to show corporate culture.
During the event, radio and TV stations were invited to conduct on-site interviews to expand publicity.
Part VII Organizational Form
Set up a general responsibility team, led directly by the main leaders of the store, with the participation of enterprise departments or cooperative units (in order to better communicate with enterprises effectively), and set up publicity, responsibility for various activities, foundation, liaison, supervision, safety and other parts to ensure a clear division of labor and the end of responsibilities.
Personnel arrangement:
List of personnel in the division of labor
Fully responsible for on-site coordination
On-site supervision and supervision
Now consult customer service
The host and the performance team are responsible for all activities.
Voice-activated propaganda
Send leaflets for publicity
Security personnel safety
On-site coordination and liaison
The foundation of site layout
Contact person of cooperative unit
The eighth part of the activity stage
(1) Planning preparation period of the activity:
20XX April 10 -20XX May 1
General arrangement of work
Person in charge of detailed project completion time
It is planned to be responsible before April 10.
Arrange the venue before April 20.
April 10.
Publicity and preparation for publicity before April 15.
Please contact the partner before April 15.
Contact the relevant procedures before April 25th.
Equipment shall be in place to lay the foundation before April 30th.
Supervise the rehearsal before April 3 1.
(two) the organization and implementation stage of the activity:
1.In mid-April, we will hold an essay on "Me and xx" or solicit consumers' opinions on our service quality and enterprise development or construction, as a warm-up for this activity.
2. On May 1 Sunday, from 9: 00 to11:30, competitions such as waist drum, yangko, fan dance and aerobics were held at the gate of X store. (Or traditional festivals in China, such as dragon dancing)
3. May 2nd is the manufacturer's activity day.
Children's painting and calligraphy activities (or other activities aimed at teenagers) will be held during the day on May 3rd.
On the evening of May 3rd, the fashion show "xx Hangpai Clothing Night" was held.
6, every day at noon11:00 ~1:30, 5: 00 ~ 7: 00, in the lobby on the first floor of xx store or at the door to carry out promotional activities of timely foods such as bread, roast chicken, steamed bread and drinks.
7. Choose the working star of xx store.
8, to carry out the search for unqualified goods.
9, condolences to the city's traffic police.
10. Visit the customers who complained since the opening of the superior store.
The ninth part is a brief description of the activity planning scheme.
1, "xx" essay is mainly to collect some stories between consumers and our xxxxx, with the aim of letting XXXXX enter consumers' lives and embodying the connotation of the slogan of "good neighbors in life". Collecting consumers' opinions on service quality and enterprise development or construction can help us better understand consumers' psychological consultation and prepare for the further development of enterprises from their needs.
Reward:
A, essay writing: first prize 1 name, second prize 1 name, two third prizes, three or more finalists will be awarded certificates and prizes, and the prizes will be provided by the organizer and sent to xxxxx membership card.
B. Solicit suggestions: set up some golden ideas and silver ideas. If we really find that they are conducive to solving the problems that our xxxxxx store is currently facing, we can give special rewards.
2. Competition activities such as waist drum, yangko, fan dance and aerobics are mainly for middle-aged and elderly people. We can use this to develop middle-aged and elderly consumers. After all, segmented consumers are our largest consumer group at present, which can increase our usual passenger flow and increase popularity.
3. On May 2nd, four advertising vehicles were sent to express condolences to the city traffic police (about 60 booths, each with 500ml bottles, totaling about 70 boxes, sponsored by enterprises).
May Day Promotion Activities 4
First, the activity time:
30 April-8 May
Second, the purpose of the activity:
May is a golden week, and there are several major festivals throughout the month, such as May 1st International Labor Day, May 4th Youth Day, Mother's Day and Children's Day. In order to better promote sales, increase customer unit price, produce more influential social effects, and further enhance Jiahui's corporate image.
Third, the theme of the event:
Celebrate May Day, enjoy convenience and welfare, and win wonderful prizes.
Four. Campaign slogan:
May 1 shopping is easy to shoot, and the grand prize is won in shopping; When the price falls to the end, it will keep running.
Verb (abbreviation for verb) advertising:
DM: From April 30th to May 4th, draw outdoor advertisements to introduce promotional activities, body banners, gate banners, in-store POPs and broadcast publicity.
Six, site layout:
The banner at the gate, the flag in summer, the 12 tag in the special area, three billboards for getting on and off the elevator, and the advertisement sticker for taking the stairs have two huge hollows.
Seven, activity strategy:
1) During the Golden Week on May 1st, the price dropped to the bottom. From April 30th to May 4th, a dm poster was put out, which classified items, fresh 25, food 50, non-food 40, counter 30 and old shop 25.
2