Yi Shi Yisheng and Lao Fengxiang belong to the same store. Yi Shi Yisheng Trading Co., Ltd. is mainly engaged in the sales of Laofengxiang and famous brand gold ornaments. At present, there are 1 1 chain stores, which are located in Kaifeng City and Yuanyang County of Xinxiang City respectively. Due to the expansion of the company, in addition to the retail industry, a new wholesale industry has been opened.

The company mainly deals in jewelry products such as gold, K-gold and diamonds. The main brands are retail stores such as Laofengxiang Leofoo and Yi Shi Yisheng Jewelry. It has been operating for more than 20 years and now has more than 30 chain stores.

Investment Highlights

The leading enterprises in the pen-making industry in China maintain an absolute leading position in the domestic industry in terms of sales level and profitability, and are also at the leading level in the world in terms of pencils, with a domestic market share of nearly 40% and a high-end market monopoly of over 80%.

The well-known brand Chinese pencil and the well-known trademark Laofengxiang gold and silver jewelry of Shanghai Laofengxiang Co., Ltd., a holding subsidiary, all won the title of China well-known trademark, among which the brand value of Laofengxiang brand has exceeded 3.8 billion yuan after being evaluated by professional institutions.

The controlling shareholder Huangpu SASAC and its concerted actions increased the holding of 826,200 shares of the company. Huangpu SASAC and concerted parties plan to increase the company's shares by no more than 2% of the total share capital including the increased shares.