Louis Vuitton, a French luxury brand, belongs to Moet Hennessy-Louis Vuitton Group. Its products include handbags, travel goods, small leather goods, accessories, shoes, clothing, watches, high-grade jewelry and personalized customization services.
/kloc-in 0/854, Louis Vuitton got married and opened a shop with his wife at Rue Neuve Des Capucines on the 4th. After Louis Vuitton founded the company, he made an important decision: cover one of the suitcases with durable and waterproof canvas material. From 65438 to 0880, louis vuitton's son George Vuitton took over the business of the company. 2013 5438+in June 2000, marc jacobs, the creative director of Louis Vuitton, resigned, and the total number of employees was 16.
Brand culture
The logo of Louis Vuitton comes from the abbreviation LV of Louis Vuitton, the founder of the brand. Its brand name is the full name of the founder, and it created the first generation LV pattern. Since then, the pattern of capital letter combination LV has always been the symbol of LV leather goods. Monogram pattern was born six years after Louis Vuitton was founded. At that time, George Vuitton thought it necessary to give brand products a consistent image logo, so he spent several weeks creating sketches of patterns and themes.
During this period, the Japanese aesthetic trend was very popular in Europe, and the final draft he chose also had the meaning of the traditional Japanese badge: the four-leaf flower surrounded by a circle, the four-pointed star, the concave diamond with the four-pointed star inside, and the overlapping LV (the abbreviation of Louis Vuitton) became a unique Monogram pattern combination. Louis Vuitton registered the Monogram canvas design in 1897 and the brand in 1905.
Reference to the above content: Baidu Encyclopedia-Lu