Hong Kong: Looking back at the history after the opening, 1999, the news came out that Disney would settle in Hong Kong, and Hong Kong stocks rose sharply, and began to pull back after 3-4 months.
The hype of Disney concept stocks in the Hong Kong market began to reach its peak two years before the opening of Disney, and related concept stocks had accumulated considerable gains one year before the opening of Hong Kong Disneyland. For example, the share price of clothing retailer Baolong soared nearly 10 times a year, and Mushi International increased by165% in the same period; Jewelry retailers Zhou Shengsheng and Lukfook Group increased by 65,438+0.22% and 70% respectively from May 2004 to September 2005. Cosmetics retailer Sasha increased by 249% from July 2003 to September 2005. In April 2004, Lifu International, which was listed in sogou and mainly engaged in business, increased by nearly 55% by September 2005. These stocks rose faster than the Hang Seng Index in the same period.
However, with the correction of HSI, investors began to reduce their holdings of such stocks, which led to a sharp drop in some stocks recently.
As we all know, due to the limitation of geographical environment, there are some problems in Disneyland, such as the small park area and too many people, which also makes the market's confidence in Hong Kong begin to shake. At that time, some analysts pointed out that the market's expectation that Disneyland would bring benefits to Hong Kong's economy might be too optimistic. The park covers an area of only 126 hectares. Visitors can visit all the projects in one day, so there is no need for foreign tourists to stay in Hong Kong for a long time. After the opening of Hong Kong Disneyland in 2005, the performance of Hong Kong stock Disney concept stocks just confirmed this point. In September 2005, Hong Kong Disneyland opened, but this incident did not bring much surprise to Disney concept stocks in the Hong Kong stock market. On the contrary, the overall performance of Disney concept stocks was poor that day, among which Sasha fell 8.276% to close at HK$ 3.325; Giordano fell 2.094% to HK$ 4.675; Gem Dragon fell 1.342% to close at 1.47 HK dollars; Zhuo Yue Holdings dropped 9. 16% to HK$ 2.975. A Hong Kong insider said that most of the Disney concept stocks in Hong Kong stocks are retail investors, and they have accumulated a lot of gains before. Others indirectly benefited from Disney's stock, but due to the recent public evaluation of the park, the market outlook lacked upward momentum.
Shanghai: Compared with Hong Kong Disneyland, the Shanghai Disneyland project obviously does not have the bottleneck problem of park area. Based on all kinds of news, it is estimated that the area of Shanghai Disneyland will be four times that of Hong Kong Disneyland, and the land acquisition area that has started exceeds 6,000 mu, and the initial budget investment scale will reach 24.4 billion yuan. Analysts said that in terms of land and population, Shanghai's future economic development is still in the tertiary industry, and the 20 10 World Expo and the upcoming Disney project are good opportunities to continue to promote the development of the tertiary industry. Disney's construction period is relatively long, and it is estimated that in 5-7 years, the economic boost before and after its completion will be considerable.
"Expo and Disney will complement each other and benefit Shanghai's economy for about 65,438+00 years." Zhangfan, an analyst at changjiang securities, believes that the location of companies with land reserves around them will have a significant impact. In terms of scale, Shanghai Disneyland should be the second largest project after Florida and four times that of Hong Kong Disneyland. It's just that we don't know the specific investment amount and the participation degree of listed companies at present, so it's not convenient to make specific predictions.
From the operating mode of Disney Group, it mainly makes profits in four areas: film and television entertainment, media network, theme parks and playgrounds and related consumer products. Among them, theme parks and amusement parks accounted for about 29% of its revenue, and maintained a sustained growth momentum, while the proportion of film and television entertainment and related consumer goods showed a downward trend in the past three years. Therefore, related stocks in Shanghai stock market, such as Xinhua Media, Oriental Pearl, Lujiazui, Pudong Jinqiao, Waigaoqiao, Zhangjiang Hi-Tech, Jielong Industry, Laofengxiang, New World, An Baili and Yuyuan Mall, will all benefit and start the market to varying degrees. Judging from the historical experience of Hong Kong Disneyland, the market will last until the opening of Disneyland.