First, the activity time:
August 14 to August 16, xx.
Second, the theme of the event
Sweet-talking rose-xxxx jewelry conveys your love.
Third, the event background:
Every festive season, the August 16 (festival) of xx is connected. Valentine's Day is an opportunity for us to express our love. What people think most at this time is their lover or lover. People will think of sending flowers to their lovers and buying gifts (such as jewelry and cosmetics), so we cater to this psychology and specially launch a novel and unique gift-the rose that can talk about love. Let people express their love and gratitude to their lovers or lovers with sweet roses while giving gifts, let xxxx jewelry add emotional meaning, impress consumers' hearts with emotional appeals and win with emotional marketing.
Fourth, the purpose of the activity:
1. Increase the popularity of the store during Valentine's Day through this activity;
2. Improve the local popularity of xxxx jewelry brand and seize market share;
3. Further improve the brand reputation of xxxx jewelry for long-term promotion and sales.
Verb (short for verb) activity:
1. Activities:
(1) On August 9th, an activity advertisement was published in a local daily newspaper or evening newspaper with a large circulation, with the theme of "Talking Rose-XXXX Jewelry Delivers Your Love";
(2) Franchisees from all over the country advertise activities on local TV stations, and can also advertise the significance of activities, details of participation, addresses of local specialty stores/counters, telephone numbers, etc. in the form of subtitles during prime time of TV stations.
2. Counter promotion:
Where you buy 1000 yuan or more in xxxx jewelry store/counter, you will be given a "sweet talk rose". This activity is to let people express their love and gratitude to their loved ones on Valentine's Day. It is mainly used to record the sweet words and thanks that people are usually embarrassed to say to their lovers or lovers, and then send them with jewelry, so that lovers or lovers can get a noble diamond and an emotion at the same time.
3. New list:
A series of new diamond ornaments (mainly "Shou" and "Shan Mei" series) will be sold at the same time, so as to move customers and complement this activity, making this "emotional marketing" a complete success.
Propaganda and popularization of intransitive verb activities
(1) Make posters and xx booths in front of the store, arrange consultants to conduct consultation activities at the counter and set up an activity consultation telephone number to answer customers' inquiries about the series of activities;
(2) Network promotion: combined with local websites to do promotional activities such as activity advertisements and news reports, and do a good job of "creating momentum" propaganda in the form of news events;
(3) Franchisees should pay attention to contact with local newspaper reporters and do a good job in reporting activities in order to achieve the purpose of long-term brand promotion and long-term promotion.
Seven. Activity budget