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Media reports on e-carat diamonds
E-carat mode makes international quality diamonds nearly 50% cheaper than traditional stores.

According to industry analysis, one of the reasons for the high price of diamonds in traditional stores is that "among the sales price of 1.2 million, the shopping mall has 3,000 yuan". (065438+20091October10,21Century Business Herald); E-carat diamonds are mainly sold online, combined with the office experience store, which saves the high rent, logistics, warehousing and other expenses of traditional jewelry stores, and gives the saved costs to consumers.

-Excerpted from Yangzi Evening News on April 24, 2009.

Online shopping for diamonds, more people are obsessed with the international quality of E carats.

As the online sales partner of EDT (the supplier of top international jewelry brands) in China, the spot of bare diamonds of E-carat diamonds is as high as 400 million. Because it has crossed the middleman, reduced the circulation channels and directly traded face to face with consumers, the price is much cheaper than that of department stores. At present, the price of a one-carat high-quality cut bare diamond in E-carat diamonds is about 50% cheaper than that in traditional jewelry stores.

—— Excerpted from City Business Daily in August 2009 18.

White-collar online shopping diamonds enjoy e-carat Italian design.

"Since this year, Summer Xu, who played Soong Ching Ling in The Founding of the People's Republic, and Faye Yu, the director of Forever Beloved, are an intellectual beauty.

Supermodel Wu Peici and others chose to wear E-carat diamond ornaments customized by Mr. Rudero on their "special occasion". At the same time, the good quality and design style of E-carat diamonds have also been welcomed by consumers in wedding fairs, Tanabata and other activities. From paying attention to the fineness and carat number of diamonds, we can see the design style of diamond ornaments with a critical eye, which reflects the improvement of people's consumption level and taste.

—— Excerpted from Jiangnan Evening News on September 8, 2009/KLOC-0.