The lower the popularity, the lower the brand premium. Fuyi Jewelry is a brand of Dongguan Fuyi Jewelry Co., Ltd., which was established in 199 1. Fuyi Jewelry Co., Ltd. mainly deals in gold, platinum, diamonds, jadeite, jade, precious stones, pearls, 18K and other jewelry. Since the establishment of Fuyi Jewelry Co., Ltd., in order to maintain the brand image and provide quality services to customers, after more than 20 years of development, Fuyi Jewelry Company has opened a number of direct stores and brand flagship stores in first-tier cities such as Shenzhen and Dongguan in Guangdong Province, and has grown into one of the most powerful jewelry brand retailers in Guangdong Province. Fuyi jewelry is cheap because of its small reputation and low brand premium.