1, dbe jewelry takes the cost-effective route, focusing on the second-and third-tier cities. The reason why this brand can achieve high cost performance is because this brand is a comprehensive enterprise, from processing and production to distribution and sales are completed by the headquarters itself, without the cost of intermediaries; Jewelry products have less added value. The reason why well-known jewelry brands are expensive is not that raw materials are more expensive than others, but that there are many advertisements and high publicity expenses, so the added value is high. There are fewer advertisements for dbe jewelry, and the cost is naturally less.

2. From the market point of view, dbe jewelry is indeed a relatively unpopular brand, positioned in the young consumer market, and its style is more personalized and fashionable. However, the price of jewelry determines that young consumers are not the mainstream, and dbe jewelry is not very popular.