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How to talk to aunt when selling gold?
Start with customers' preferences.

Only by asking the right questions can we have a good chat. You sell jewelry, so naturally you mainly talk about jewelry, and you can't be too purposeful. You just guide your customers to think and decide for themselves. So it's crucial to ask the right questions, and your work attitude should match your goods.

The customer is satisfied with the style, so you need to talk about identification. For jewelry consumers, the most important thing is authenticity. At this time, you should confidently tell him that your store is an old jewelry store, and the top appraisers are sitting in the array. This red gem ring is a natural ruby from New Zealand, which is very rare and the only one. This is our appraisal certificate, which can be inquired at any time or appraised by a professional organization.