Lesson 32: Don't like a price.

Customers have bought a price before, but because of labor costs, or because they have turned white and don't believe in a price, how can they push another price?

Question:

1. How would you handle this situation?

2. How do you solve customers' aversion to one-price products? Specific words?

3. Write a case. At first, the customer refused to accept a price, and finally the deal was made.

Problem analysis:

If the customer has bought a price before, it means that the price is acceptable, at least for a certain aspect. For example, the process style is better or the hardness is higher, and so on.

So now customers are disgusted with the price, which may be due to some concerns.

For example, customers may be afraid of being cheated because of work costs or whitening.

Then, for this kind of customers, we should first understand the customers with empathy, first listen to the customers and speak out some of her dissatisfaction or doubts.

When we agree, the customer will feel that we can understand her, and then popularize professional knowledge and solve the customer's doubts.

In general, customers can listen.

If it is a strong reaction, don't push it, and don't explain it to the customer. Just listen to the customer and do the first reception service.

Add a WeChat and chat slowly as a long-term customer.

Solution:

For customers who don't accept the price, you don't need to push hard at first. Choose styles according to customers' requirements, do a good job in reception service, and let customers recognize you.

First of all, let's listen to why customers don't like a bite price, because it is lighter than the weight calculated in grams. Or is it worthless to change money in the future?

In the chat, dispel the customer's doubts first, and then push them later, so that the customer will not be so disgusted.

At the same time, there must be at least three reasons to buy a price for customers.

Therefore, we should have a solid basic skills and practice more words to make our words more convincing!

Transaction case:

Two days ago, I received a set bought by a customer in another brand, and then guided the customer to change the new style. The customer said she wanted a brighter necklace and recommended one to her, which she liked very much.

Customer: How many grams is this?

Me: This is a new technology, with good workmanship, high hardness and not easy to deform, so it is calculated according to the marked price!

Customer: I don't want this price. Not worth it.

The customer wants to take it down at once.

Me: It doesn't matter. Do you want to buy by the gram or the marked price? We both have it. I'll get you one by the gram, and you can compare the styles.

Which two styles do you prefer?

Seeing that customers prefer bright necklaces, explain to customers why that style looks good and why it suits her. After that, customers were less disgusted.

Customer: I bought it elsewhere before. Now you can just weigh it for me. How much can this be worth?

Me: When changing money in the future, it will always be the original price. You see, there are more than a dozen branches here, all of which can be changed.

We have been here for more than ten years, don't worry, what we are doing is not business, but the support of old customers.

Yours is also pure gold, calculated according to the gold price of the day. Today's exchange activities are free. And this necklace gave you hundreds of discounts, and later it was changed at the original price. Look how cost-effective it is!

Finally, talk to customers about family. Because the client has a little grandson, he praises her grandson for being particularly polite or something.

The customer still likes that style, so the deal is made.

Think about a question:

Gram weight, hard gold, ancient gold, 5G, which product is better?

If you have any questions about jewelry sales skills or management, please pay attention.