The sales of gold ornaments are getting better and better. In general, not everyone will take money to buy gold jewelry. After all, the price of more than 400 yuan per gram of gold makes many people accept incompetence. More importantly, many gold shops will rely on the sales created during the Spring Festival holiday. Under normal circumstances, the sales of gold ornaments sold in gold shops are not large. This time, the price of gold was lowered, which also made the sales and turnover of gold jewelry hit record highs. In addition to the high turnover of online stores of many big brands, the turnover of offline stores will be higher and higher.
The sales situation of each gold shop is slightly different. Because the price of each brand of gold will show certain differences with the production process of gold jewelry, most gold shops need to add the price of gold production process after excluding labor costs and gold cost prices. So the gold turnover of each store will be slightly different. The turnover of gold shops with slightly lower prices will be slightly higher, while those with delayed prices will be less. And the price of gold in the market is very transparent. If the price of a store's gold is much lower than the gold price set by the gold market, then the gold sold by this store may be fake.
Generally speaking, I think the offline sales of gold stores are very popular, because I personally experienced the real sales situation of a store. This situation is not a false scene that the gold shop deliberately invites people to create. On the contrary, it proves that gold diving will lead to a sharp increase in gold sales. Everyone wants to buy gold ornaments with high cost performance at ultra-low prices. This gold diving gives consumers more choices, and consumers will spend less money on the same gold jewelry. Changes in the gold market will inevitably affect the transaction price and sales volume of gold jewelry.