According to the report "Insights into Consumers' Digitization Behavior in China Luxury Market in 20 19", China's consumption power after1/3,90 occupied the global luxury market is stronger. People under the age of 30 contracted high-end luxury goods, accounting for 42% of their consumption, and high-end consumers mostly came from second-tier and above cities. According to the latest news from Forbes magazine, President LV has replaced the founder of Amazon as the richest man in the world, and this is not his 1 th ranking in the world.
It is reported that President Lu topped the global rich list with a net asset of 1 165 billion US dollars (about RMB 8 155 billion). As a representative of luxury goods, people's desire for consumption has been enlarged now, and even in such an era of early consumption, luxury goods have become their necessities. Standing in this luxury store, Lu attracted everyone's attention. It is estimated that during 2020-2025, the global luxury market will grow at a compound annual growth rate of 2%, while the China market will grow at a compound annual growth rate of 6%, which will increase its share in the global market from 35% to 40%, successfully boosting the share price of LV. It can be said that young people in China have made great contributions. Now, the consumption of luxury goods has spread from the upper class to the public, and it is no longer marked by class and is no longer regarded as a status symbol by the upper class. Nowadays, more people buy luxury goods from the middle class, which is regarded as the standard of their success.
In a word, LV has successfully established itself in the luxury goods industry so far, ranking 17 in the top 20 19 and 10 global brands 100 list. LV, which made its fortune by luggage, has successfully included handbags, travel goods, small leather goods, clothing, watches, high-end jewelry and other industries and become a first-line brand.