Magira store full of "original charm" (Figure 2)
Magira store full of "original charm" (Figure 3)
Magira store full of "original charm" (Figure 4)
Magira store full of "original charm" (Figure 5)
Magira store full of "original charm" (Figure 6)
At first glance, the two shops in the building at the junction of Beverly Hills and Century City have different styles. Shiny plastic plates are used on the exterior wall of Mason martin margiela's store facing the street. After going in, you will find that you have come to the Paris Art Museum, which is full of wrongly painted walls. The exterior wall of Mameg store behind the building is ordinary red brick, and the interior is new york attic full of original charm. Boss Sonia Elam will put Hussain karajan and Jill Thornton's raf simons and Wonders of the Universe (Co.
However, if you stay for a while, you will gradually find the connection between these two stores-they are two projects designed by Johnston macri Architects at the same time. Magira store full of "original charm" (Figure 7)
Magira store full of "original charm" (Figure 8)
There is such a story behind Hollywood fashion. Herman brought Magira fashion to his two Mamange boutiques in Los Angeles. In fact, when the French brand Magira chose the store location, the person in charge did not know the market situation in Los Angeles, so Herman agreed to find a suitable place. At the same time, the building where her own shop was located happened to be sold. So why not find a place suitable for both stores? What she finally found was this 4,700-square-foot building with an arched truss ceiling and three skylights. At first, it was an auto repair shop, then it became a golf boutique, then it was used as a church, and then it was idle for five months. Sharon Johnston and her husband co-led Johnston Marklee, and she thought the building was "in good condition". In fact, the good relationship between Erman and architects was established many years ago when Li chose a black Thimister coat for his wife in the first Mamange boutique. Herman praised Lee's choice, and then hired Johnston Mackley Architects to design a second Mamange store for her.
The latest Mamange store in Erman is located at the back of the building, and its low-key features are in sharp contrast with the shiny and high-profile storefront in Magira's noodle restaurant, but it just fits Erman's vision. The location of her old shop was deliberately designed to be very remote. As Johnston recalled, "It took us a month to find her first store in the mini shopping mall in Breno." In Beverly Hills, Mamange boutique has two entrances. Customers can walk directly into the room from the outside through the small garden full of Wei Zihua, or enter from another entrance through the connecting corridor painted with pearl gold paint after visiting Magira store.
Magira store full of "original charm" (Figure 9)
Magira store in Los Angeles full of "original charm" (photo 10)
Johnston MacLee Architects must abide by the international standards of the brand when designing the store in Magira. "They treat every space as a treasure, and then fold them up, reflecting the aesthetic characteristics of Europeans." Li said. So there is the design concept of painting the wrong wall and vinyl imitation wood floor. This makes the whole indoor atmosphere reflect the unique identity characteristics of this fashion brand. The two internal spaces carved by the architect also maintained a playful and elegant design style.
The space in front is the jewelry counter. Those fashionable flip-flops may be cool, but they are much more common than the display rack where they are placed-it is a wedding cake made of long plastic champagne cups on a polished acrylic table. "This repetition is almost absurd," Li said. The display stand for handbags is much simpler, and it only needs to embed industrial nails in the silver-plated brick wall to create an effect. The main space is where men's and women's clothes are sold. The mirror used here is playing games with people from time to time. The mirror display platform makes the white coat with supernatural appearance and transparent vinyl resin and the second-hand sofa decorated with silver-plated models look even more bizarre. There is a mirror in the center of the room, and there are two fitting rooms in it, which almost seem to have disappeared. Every dressing room has a mirror wallboard, and the huge light on the frame will remind you of the comb table of an old Hollywood star. The side wall is covered with black and white photos of fashion models.
Magira store in Los Angeles full of "original charm" (photo 1 1)
Magira store in Los Angeles full of "original charm" (photo 12)
Magira store in Los Angeles full of "original charm" (photo 13)
"Magira is characterized by decorating everything, just like a theater," Li said. "Manger exposed the noumenon of everything." Brick walls were sandblasted and concrete was polished, and the scale became larger. Through the back wall is a stepped storage room, which is 12 feet high and 44 feet long. Although it is only a white-painted MDF box, the details are actually extremely detailed, and the size and position of each compartment corner are carefully scrutinized. Another big move of the whole design is to move the mezzanine to the other end of the house, behind the storage room. The three huge skylights above successfully attracted the attention of the guests to the goods placed on Frank Gehry's desk below.
The staff room occupies a part of the mezzanine space. Herman's "office" is nothing more than a18th century English desk in the center of the main sales floor, surrounded by old fashion models. In this way, she will never be far away from her guests. "This is my living room." She said. Opposite the table are a pair of black leather Antonio Sitrio sofas, which seem to have been shipped directly from Studio 54.
Magira store in Los Angeles full of "original charm" (photo 14)
Magira store in Los Angeles full of "original charm" (photo 15)
Magira store in Los Angeles full of "original charm" (photo 16)
Magira store in Los Angeles full of "original charm" (photo 17)
Magira store in Los Angeles full of "original charm" (photo 18)
Magira store in Los Angeles full of "original charm" (photo 19)
Magira store in Los Angeles full of "original charm" (Figure 20)
Magira Store in Los Angeles full of "original charm" (Figure 2 1)
Magira store in Los Angeles full of "original charm" (Figure 22)
Magira store in Los Angeles full of "original charm" (Figure 23)
Magira store in Los Angeles full of "original charm" (Figure 24)
Magira store in Los Angeles full of "original charm" (Figure 25)
So why not find a place suitable for both stores? What she finally found was this 4,700-square-foot building with an arched truss ceiling and three skylights. At first, it was an auto repair shop, then it became a golf boutique, then it was used as a church, and then it was idle for five months. Sharon Johnston and her husband co-led Johnston Marklee, and she thought the building was "in good condition". In fact, the good relationship between Erman and architects was established many years ago when Li chose a black Thimister coat for his wife in the first Mamange boutique. Herman praised Lee's choice, and then hired Johnston Mackley Architects to design a second Mamange store for her. The latest Mamange store in Erman is located at the back of the building, and its low-key features are in sharp contrast with the shiny and high-profile storefront in Magira's noodle restaurant, but it just fits Erman's vision. The location of her old shop was deliberately designed to be very remote. As Johnston recalled, "It took us a month to find her first store in the mini shopping mall in Breno." In Beverly Hills, Mamange boutique has two entrances. Customers can walk directly into the room from the outside through the small garden full of Wei Zihua, or enter from another entrance through the connecting corridor painted with pearl gold paint after visiting Magira store.
Magira store full of "original charm" (Figure 9)
Magira store in Los Angeles full of "original charm" (photo 10)
Johnston MacLee Architects must abide by the international standards of the brand when designing the store in Magira. "They treat every space as a treasure, and then fold them up, reflecting the aesthetic characteristics of Europeans." Li said. So there is the design concept of painting the wrong wall and vinyl imitation wood floor. This makes the whole indoor atmosphere reflect the unique identity characteristics of this fashion brand. The two internal spaces carved by the architect also maintained a playful and elegant design style.
The space in front is the jewelry counter. Those fashionable flip-flops may be cool, but they are much more common than the display rack where they are placed-it is a wedding cake made of long plastic champagne cups on a polished acrylic table. "This repetition is almost absurd," Li said. The display stand for handbags is much simpler, and it only needs to embed industrial nails in the silver-plated brick wall to create an effect. The main space is where men's and women's clothes are sold. The mirror used here is playing games with people from time to time. The mirror display platform makes the white coat with supernatural appearance and transparent vinyl resin and the second-hand sofa decorated with silver-plated models look even more bizarre. There is a mirror in the center of the room, and there are two fitting rooms in it, which almost seem to have disappeared. Every dressing room has a mirror wallboard, and the huge light on the frame will remind you of the comb table of an old Hollywood star. The side wall is covered with black and white photos of fashion models.
Magira store in Los Angeles full of "original charm" (photo 1 1)
Magira store in Los Angeles full of "original charm" (photo 12)
Magira store in Los Angeles full of "original charm" (photo 13)
"Magira is characterized by decorating everything, just like a theater," Li said. "Manger exposed the noumenon of everything." Brick walls were sandblasted and concrete was polished, and the scale became larger. Through the back wall is a stepped storage room, which is 12 feet high and 44 feet long. Although it is only a white-painted MDF box, the details are actually extremely detailed, and the size and position of each compartment corner are carefully scrutinized. Another big move of the whole design is to move the mezzanine to the other end of the house, behind the storage room. The three huge skylights above successfully attracted the attention of the guests to the goods placed on Frank Gehry's desk below.
The staff room occupies a part of the mezzanine space. Herman's "office" is nothing more than a18th century English desk in the center of the main sales floor, surrounded by old fashion models. In this way, she will never be far away from her guests. "This is my living room." She said. Opposite the table are a pair of black leather Antonio Sitrio sofas, which seem to have been shipped directly from Studio 54.
Magira store in Los Angeles full of "original charm" (photo 14)
Magira store in Los Angeles full of "original charm" (photo 15)
Magira store in Los Angeles full of "original charm" (photo 16)
Magira store in Los Angeles full of "original charm" (photo 17)
Magira store in Los Angeles full of "original charm" (photo 18)
Magira store in Los Angeles full of "original charm" (photo 19)
Magira store in Los Angeles full of "original charm" (Figure 20)
Magira Store in Los Angeles full of "original charm" (Figure 2 1)
Magira store in Los Angeles full of "original charm" (Figure 22)
Magira store in Los Angeles full of "original charm" (Figure 23)
Magira store in Los Angeles full of "original charm" (Figure 24)
Magira store in Los Angeles full of "original charm" (Figure 25)