Considering the general suspension of express delivery during the Spring Festival, the product search time during the Spring Festival is more fragmented, resulting in a generally low conversion rate during the Spring Festival. If the store conversion rate can be improved during this period, the store weight is a plus item, especially the conversion rate of new and spring clothes. After the promotion, the traffic of spring models surged, which was equivalent to seizing the market opportunity in advance. In order to improve the conversion rate during this period, two points need special attention.

1, enjoy the best discount when placing an order during the Spring Festival.

Highlighting the advantages of activities from the main picture and the details page is very helpful to improve the click-through rate and conversion rate, but it is necessary to note the delivery date, avoid the harassment of professional scammers, strengthen the relevant sales of the store as a whole, and try to drive the overall sales rate of the store through activities.

2. Maintenance of new and old customers during the Spring Festival

Micro-Amoy or other maintenance tools for old customers, group purchase lottery, discounts, coupons and other marketing activities that are in line with the store's profits, must specifically explain that this activity is only during the Spring Festival, better stimulating buyers to place orders, or doing exclusive activities for old customers, giving new year gifts to old customers, the better the maintenance rate of old customers, the greater the profits brought to the store. Set automatic reply in advance. After all, I may be busy during the Spring Festival, thinking that this can make good use of the advantages of the store, stagger my time difference and minimize it.

It is believed that the promotion will not stop during the Spring Festival, and continuous promotion can maintain the weight of stores, increase certain collection and purchase data, and help them recover faster after the year. For non-seasonal goods, there is no need to arrange new goods for the time being.

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