Jewelry Valentine's Day planning scheme 1 1. Activity time:
20XX August 20th (Valentine's Day in China)
Second, the theme of the event
A sweet-talking rose-XX jewelry conveys your love.
Third, the event background:
Think twice about your relatives during the festive season. February 14, 2008 (Valentine's Day, the eighth day of the first month)-February 2 1 (Lantern Festival)-March 8 (Women's Day). Valentine's Day is an excellent opportunity to express my love. The Lantern Festival, called Lantern Festival in ancient times, is also a festival for couples to meet and watch the lights and tell each other their hearts. Women's Day is a festival for women and men. What people think most at this time is their lover or lover. People will think of sending flowers to their lover or lover, and at the same time, they will also buy gifts (such as jewelry and cosmetics), so we cater to this psychology and specially launch a novel and unique gift-the sweet-talking rose, so that people can express their love and gratitude to their lover or lover with the sweet-talking rose while giving gifts, so that XX jewelry can be attached with emotional meaning and appealed to emotions.
Fourth, the purpose of the activity:
1. Increase the popularity of the store during Valentine's Day through this activity;
2. Improve the local popularity of XX jewelry brand and seize market share;
3. Further improve the brand reputation of XX jewelry for long-term promotion and sales.
Verb (short for verb) activity:
1. Activities:
(1) February 20th, February 20th, February 20th, February 20th, February 20th, February 20th, February 20th, February 20th, February 20th, February 20th, February 7th, February 20th, February 20th.
(2) Franchisees from all over the country advertise activities on local TV stations, and can also advertise the significance of activities, details of participation, addresses of local specialty stores/counters, telephone numbers, etc. in the form of subtitles during prime time of TV stations.
2. Counter promotion:
Anyone who buys 1000 yuan or more in a jewelry store/counter will be given a "sweet rose". This activity is to let people express their love and gratitude to their lovers on Valentine's Day, Lantern Festival and March 8 Women's Day, mainly to record the sweet words and thanks that people are usually embarrassed to say to their lovers or lovers.
Jewelry Valentine's Day Planning Scheme 21. Theme of the event
True lover, xxx store puts "price" for your love.
Second, the activity time
X month x day
III. Contents of activities
1. I am "gold" and pay for love!
Confess to buy gold and send a couple ring.
During the activity, I bought 5 grams of gold jewelry and presented a pair of diamond rings with a value of 199 yuan. (Each gold jewelry is limited to one pair of silver rings)
Gold is special for sending true feelings, and two grams of 520 express you.
Thousands of gold, 520 yuan, and so on (the cost of refined gold is calculated separately), the quantity is limited, 200 pieces of gold ornaments participate in the activity, and gold bars do not participate in this activity.
2. I am a diamond, and I put a price on love!
Confess to buy a diamond ring and give you 520.
Buy more than 3000 yuan of diamond jewelry during the activity. After one year, you can add value to 520 yuan and replace it with a new one. For example, a customer can buy a diamond ring with a price of 3,200 yuan. After one year, you can exchange this diamond ring for jewelry with a value of 3,200+520 = 3,720 yuan.
Confess 520 and win a diamond ring for life.
In the afternoon 12: 00- 14: 00 and the interactive site arranged at the door 18: 00-20: 30, you can get a diamond ring (1365438).
Couples who express their love on the spot need to help each other when they participate in the activity of "blowing balloons to win diamond rings". Both sides can choose a balloon and work together to blow it up to see the corresponding prizes in the balloon.
Prepare:
① 30 pieces of silver pendants worth 52 yuan,
② The value of 88 yuan diamond bracelet is 2 1.
③ Value 13 14 yuan 1 diamond ring,
Participate and win prizes! ! !
3. I am a xxx shop, offering a price for love, and killing it in a limited time!
A. Gem tremella nail
B. silver necklace
C. silver pendant
D. silver ring
E. good luck golden pig
A ***52, all 52 yuan, limited seconds kill, online and offline synchronization.
(Determine the proportion according to the products of your own store)
Fourth, the activities of publicity.
on-line
Leave a message on the WeChat platform and go to the store to receive beautiful small gifts.
Wechat community, employee circle of friends frequently promotes publicity.
Old customer community maintenance, activity notice
Offline
1. Post promotional materials at the entrance of the store, change the LED subtitles, and arrange a suitable atmosphere for the event to attract people.
2. Employees shall notify member customers by telephone and gradually establish their own personal customer base.
3. Distribute publicity pages before the event and intercept them around the store during the event to attract customers;
4. Greeting language changes according to the content of the activity, and employees' dress can be adjusted appropriately according to the activity.
5. Cross-industry cooperation to place an activity booth in the store.
Salesperson training is to publicize time and unify speech skills. Personnel, route, requirements, objectives and bonuses should be accounted for in place and be familiar with the drill. ......
Verb (abbreviation of verb) material preparation
1. promotional materials
2. Gift materials
3. Counter product materials
4. Materials arranged in the atmospheric scene
(Follow up the materials in the early stage of the activity, and control the adjustment during the activity to avoid the backlog .....)
Six, target decomposition
1. Division of labor
Do a good job in the decomposition of activity performance goals, clarify employee goals and implement the work.
2. The system with clear rewards and punishments should be clearly communicated during the activity, put in place and communicate with the clerk.
(Note: For the shift of activity time and diet and rest, you can prepare some dry food and buffer it when you are busy. )
Jewelry Valentine's Day planning scheme 3 1. The theme of the activity is "Heart to Heart Wish". With a romantic star, I sincerely hope to continue my previous life with him or her.
Second, the purpose of the activity
1, the ultimate goal: to increase product sales;
2. Direct purpose: improve brand awareness and reputation through activities;
Third, the activity time is 65438+1October 23-February 20.
Four. Venue xx Jewelry Sales Points in xx District
Verb (abbreviation of verb) Organizer xx Jewelry Co., Ltd.
Sixth, the details of the incident.
Divided into three parts:
1, dedicated to lovers who can spend Valentine's Day;
2. Dedicated to lovers who can't spend Valentine's Day;
3. Dedicated to single aristocrats.
Specific as follows
1, dedicated to lovers who can * * * spend Valentine's Day together, write a romantic poem with him (her) * *, make a sacred covenant with him (her) * *, share deep language with him (her), hold hands with him (her) in this life, and * * * continue the fate of previous lives.
2. Dedicated to lovers who can't spend Valentine's Day. You have him (her), unchanging true feelings and eternal expectations, just because love is in our hearts. Give him a blessing, and it will come true, because it is the embodiment of love.
Heart sea
3. In the days when the colorful discs dedicated to single aristocrats are paired, let's put down our burdens for a while and have a date with the meteor, believing that it will fly to the place where our dreams come true with our wishes. Love recommendation: Kiss of an Angel
One of the highlights of the event, "Heart to Heart Star Wish", made a sincere vow to you, and let the meteor travel through every corner of the world with your true feelings. I believe that the dream in your heart will definitely come true. (Purpose: To create a romantic atmosphere for lovers and let them feel the uniqueness of xx jewelry. ) props preparation: meteorites, placed in exquisite glass boxes, represent the eternal love of one percent, one thousandth, one thousandth and one billionth of meteors.
Highlight 2: Participants of "Solicitation of Truth Manifesto" fill in your manifesto on the card specially made for you, and we will select the most creative manifesto, the most touching manifesto and the most romantic manifesto on March 3rd. Be sure to leave your contact information! We will help you convey your love to him/her. (Objective: To create a space and venue for couples to vent their feelings, on the one hand, to improve the brand's popularity and reputation. In order to make the award fair, we specially prepared a sealed box and an envelope for those who fill in the declaration. Fill it out, seal it in an envelope, and then put it in a box for the judges to choose.
Proper preparation: reserve appropriate space on the activity flyer page. In addition, leaflets should strive to be novel, unique and different, giving people a desire to read carefully. In order to make the promotion successful, it is necessary to make the activity stimulating and stimulate the participation of the target audience. The higher the degree of stimulation, the greater the reaction to promote sales. This is the point to stimulate the target object.
Highlight 3 "Shopping Courtesy" All customers who shop on February 14 will receive small gifts. (Flowers) Activity Highlight 4: You can also design and process your exclusive diamond jewelry in our major selling points. It must be fun! However, you must remember to order in advance before you can give your people a unique diamond jewelry on Valentine's Day. Besides, you can go to romantic and warm coffee shops (candlelight dinners), teahouses and discotheques.
Seven, media publicity (omitted)
Eight, the scene layout
Each selling point has set up a special area to display the recommended products of this event; In line with the theme of this activity, it mainly highlights the atmosphere of "romance, warmth and solemnity". Specially show the complimentary objects of this activity: the eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor. Each selling point is decorated with star ornaments (folded into small stars with ribbons) to create an atmosphere where meteors pass by (one big star and five small stars for each selling point). Hang a flag: a romantic meteor, with our sincere vows across the sky; X-frame: displays the event content.
Nine, preliminary preparation
1, personnel arrangement (omitted)
2, material preparation (omitted)
Jewelry Valentine's Day activity planning scheme 4 I. Activity ideas
February 14 is Valentine's Day in the west. As people in China cherish folk festivals and western culture more and more, merchants make a big publicity every year, and Valentine's Day has become one of the festivals that couples must celebrate.
Jewelry industry, as one of the main commodities of Valentine's Day, took advantage of the huge business opportunities of Valentine's Day to bring a good start to the Diamond Festival.
Second, the activity time
6 February-February 14
Third, the theme of the event
Love you forever, accompanied by true love.
Four. Activity content
Each shopper will be given a rose, and the customer will be given a red envelope (a voucher worth X yuan).
1, "Love you all my life, destiny takes a hand this life" strives to create an elegant and romantic wedding for you without worrying about spending money.
Anyone who buys a second couple's ring in our shop is half price.
Anyone who buys other diamond ornaments in our store over 3700 yuan will be given a set of customized wedding dresses worth xx yuan.
Anyone who buys other diamond ornaments in our shop over 5700 yuan will get a set of romantic wedding photos worth xx yuan.
Anyone who buys other diamond ornaments in our store 17000 yuan will be given a honeymoon tour for two worth xx yuan (this is for marriage. If you don't think it's appropriate, you can also change the gift into traditional gold and silver.
2. "Love me, how long do you dare to promise?" Witness your love, protect it and sublimate it.
Anyone who goes to the store to buy diamond jewelry during the activity can participate in the "promise of love" activity and write down the oath of love. And sign the real names of both parties and press their handprints. Xx Jewelry Company promises that after four years, we can recover the purchased products at the original price with relevant certificates. If you don't want to recycle, you can send a piece of jewelry worth xx yuan. You can renew the letter of commitment, and you can get diamond jewelry at half the price of the original product after six years. Nowadays, the mechanism of diamond repurchase is more and more accepted by people with jewelry, and now many jewelry stores have diamond repurchase. After several years, diamond repurchase is definitely the development trend of jewelry. )
3. "Romantic Festival, Beautiful Marriage"
During the activity, the freezing point price of gold will benefit the whole city, and xx yuan will be bought and xx yuan will be given as jade and silver ornaments.
4. "Valentine's Day rush"
During the activity, there will be a special gold-inlaid jade snapping activity every day 13- 14. The original price of high-grade gold inlaid jade with xx yuan is only xx yuan and xx yuan. Each time, 13 and 14 were sold, and they were snapped up within a limited time until they were sold out.
Jewelry Valentine's Day Planning Scheme 5 I. Activity Time
20xx year x month x day
Second, the venue of the event
Customer service center on the first floor
III. Contents of activities
During the activity, in order to reflect the atmosphere of Qixi activities and seize the business opportunities in Chinese Valentine's Day, a marriage certificate gift activity was specially launched during the activity:
Fourth, the activity operation
① Anyone who comes to the store with a marriage certificate can get 1 rose for free without shopping; Limited to 77, until the end;
(2) Couples who spend any amount in our store and get married in aluminum that year (married 10) will be given 2 roses; Limited to 77, until the end;
(3) All couples spend any amount in the store, and three roses were given to the porcelain wedding that year (married for 20 years); Limited to 77, until the end;
(4) All couples spend any amount at the store, and 6 roses will be given to the Pearl wedding (30 years of marriage); Limited to 77, until the end; Add 1 box of chocolates, limited to 77 boxes, while stocks last;
⑤ Every couple customer spends any amount in the store. It was a ruby wedding (married for 40 years) and gave 8 roses; Limited to 77, until the end;
Add 1 box of chocolates, limited to 77 boxes, while stocks last;
⑥ All couples and customers spend any amount in the store, and 9 roses will be given for the golden wedding (50 years of marriage); Limited to 77, until the end;
Add 1 box of chocolates, limited to 77 boxes, while stocks last;
Verb (abbreviation for verb) division of activities
The planning department is responsible for the procurement of roses and flowers and the creation of the atmosphere at the event site; The finance department is responsible for distributing registered gifts at the event site; The operation department is responsible for the supervision and inspection of activities.
Jewelry Valentine's Day activity planning scheme 6 I. Activity background
Romantic Valentine's Day has become the best time for men and women to express their love in China, and jewelry is the best gift to express their love.
Second, the theme of the event
Xiang yue Jia Rui romantic life
Third, the activity time
X month x day -x month x day
Four. Activity content
Yellow platinum:
1, thousands of gold discount 10 yuan/gram platinum discount 30 yuan/gram.
Diamond ornaments: 10% off the audience, love forever.
2. "Eternal love"-the diamond ring bought for each couple is engraved with a name to advocate eternal love. And issue a "love to the depths" card.
"Love goes deep"-when the crystallization of love is born, you can receive a thousand gold zodiac pendants with the "Love goes deep" card. (within 2 grams)
Where there is love, there are miracles.
If you buy jewelry, you can send it yourself, and we will send the flowers to the person you want at the time and place you want.
"Sweet words convey the truth" We will design some beautiful cards and send your sweet words and flowers to the people you want to send.
4, 1 1 "
Kerry Diamond Jewelry has launched a special package of "1 1" to let you experience different love.
Jewelry Valentine's Day planning scheme 7 1. Where there is love, there is love.
Open your eyes and look for the treasure of love.
A word love explains all the "love" in the world, including love, affection, friendship and other feelings, which shows the broad connotation. Aihengxin Jewelry cherishes every feeling in the world and thanks every feeling in the world. As a result, Aihengxin jewelry has become the embodiment of "love". Where there is love, there is Aihengxin jewelry, and where there is light, there is Aihengxin jewelry. Customers who come to the store can participate in the "Aibo" activity, look for a small label with the words "Love is Hengxin" on the jewelry label in the store, and collect the labels with seven words to exchange Aibo for free. The awards are set as follows:
K gold necklace, gold rose and other five treasures, worth xxx yuan.
Second, the rose flower language expresses the mind.
Where there are lovers, there are flowers; Where there are flowers, there are lovers. During Valentine's Day, you can get a rose with the meaning of "I love you" when you shop all over 500 yuan with Aihengxin jewelry, which adds a bit of romance to your gift.
Detailed rules:
Shopping can get 1 rose, which means "you are the only one for me"
500-999 RMB 3 for "I love you"
1000- 1499 yuan, five branches mean "I love you without regrets"
1500-2499 Yuan, 9 pieces mean "everlasting"
2500-3499 yuan 10 branch means "heart and soul"
3500-4999 yuan 12 branch means "soul mate"
More than 5,000 yuan and 20 sticks represent "love you forever, and this feeling will never change."
Third, love "double happiness"
During Valentine's Day, we carefully prepared an activity for you to test whether your cooperation with your lover is a fun game, "Love with music". Make you happy and have a chance to win the grand prize after shopping.
Detailed rules:
Couples who shop in 500 yuan and above each take a chopstick, and they cooperate to put ping-pong balls in one basin into another basin for one minute. The more clips, the bigger the prize!
Prize setting:
3 to 4 balls of chocolate
Activity conditions:
500-999 yuan 1 time
1000- 1499 yuan twice
1500-2499 yuan 3 times
2500-3499 yuan 4 times
3,500-4,999 yuan 5 times
More than 5,000 yuan for 6 times