At that time, they thought that the British watch market needed diversification, so they decided to design and manufacture high-quality watches and use Swiss parts to produce products with excellent performance and great market competitiveness.
In the1960s, the advertisement of the brand's most popular TV program in Britain made it quickly become one of the most famous brands in Britain, and Accurist watches became synonymous with dynamic fashion at that time.
In the 1970' s, after the invention of digital timing technology, Accurist developed a series of liquid crystal digital quartz watches, and Accurist's electronic quartz watches were selected as special watches for pilots of New Concorde fighters.
Accurist moved its production base from Switzerland to Japan in 1983, and Accurist developed rapidly. 1993 Accurist has become the largest watch brand in Britain. When the Royal Observatory in Greenwich needed to be reformed, Accurist seized the opportunity to become the first and only watch company to formally cooperate with the Observatory to provide atomic clocks for the official record of global time.
In the past half century, Accurist has shown you an unusual story of the watch industry. The young and flexible management team is leading this traditional watch brand into a new era.
Extended data:
1946, Asher and Rebecca Loftus set up Accurist Company in the workplace of St. John's Street in craken, London, aiming to build a brand with lasting value.
Like most competitors at that time, Accurist watches are made entirely of Swiss parts, which is an active point of sale to ensure quality, and competitive pricing helps to establish a value reputation.
Accurist became the first watch company to actively promote 2 1 jewelry movement. "Accurist 2 1 jewelry" became the company's slogan, which set the standard for watches, and many competitors followed this slogan.
In order to increase market share, Accurist is positioned as a national brand with conservative market position to a certain extent. Accurist broke the traditional watch advertising model and made a TV. The advertisement was broadcast regularly on Palladium Night in London, which was probably the most popular TV program at that time.
On June 65438+1 October1day, 2000, the name of Accurist brand appeared on TV screens and newspapers all over the world. Cameras all over the world focused on the meridian, and Greenwich's famous Accurist Millennium countdown clock was placed on it to welcome the arrival of the new millennium.
In 200 1 year, Accurist's service commitment and professionalism were widely recognized by the industry, because Accurist became the only watch company that won the most prestigious "Customer Service Award" at the British Jewelry Awards Ceremony.
In March, 2003, Accurist further strengthened the original agreement to support the old Royal Observatory in Greenwich, and signed an exclusive license with the National maritime museum to produce a series of imitation clocks and watches from the historical collections of observatories and museums.
20 14 is an exciting year for Accurist. After Marcus Marguis bought it from Time Products Ltd, the company has been making watches with British design, style and cost performance for 70 years.
In 20 15, new products for men and women were introduced with exquisite packaging, which left a lasting impression on this real British watch brand.
After successfully relaunching the brand, we will continue to develop products with distinctive brand characteristics in the next few years.
Accurist watch-our story