I. Rules to be observed
The ice mound is not an ordinary doll image, but the mascot of the Winter Olympics. According to international practice, although the mascot was designed by China, during the Olympic Games, the IOC owned the intellectual property rights, trademark rights and patent rights of the Olympic Games and the mascot.
According to China's regulations on intellectual property rights, it is known that making or selling dolls or peripheral products with the image of ice mound without permission, using the image of ice mound for business, or copying, distorting or tampering with the image of ice mound for business activities, all belong to infringement.
Second, the procedures to be performed.
Shang Chao was authorized by the Olympic Committee to sell ice pier souvenirs during the Winter Olympics. Therefore, whether enterprises or individual groups want to use the image of the Ice Pier for commercial activities, they can log in to the official website of the International Olympic Committee to initiate an application, and explain in detail the nature, manner, time and method of use. It is illegal to use it after the approval of the Olympic Committee.
Third, the consequences of ultra vires are very serious.
Beijing has launched a crackdown on unauthorized production of pirated ice shield dolls. The suspect was sentenced to one year in prison and fined 40,000 yuan. The same cake shop that sells Bingdundun cakes without authorization has also been investigated by the local market administration.
After being reported by netizens, many infringements were still found. Unauthorized use of the image of the ice pier to make various jewelry, toys, clothes, bags and key chains. Relevant departments have also arranged staff to carry out investigations to safeguard the vital interests of the Olympic Committee, and also warned everyone to like ice piers and understand the laws and regulations hidden behind them.