Puyg has ten perfume and cosmetics manufacturing bases, including eight in Europe and two in Mexico, with an annual output of over 33,654,380 million bottles (pieces). In addition, the group also has three fashion design centers and the "Puig Research Center" which specializes in developing new perfumes, cosmetics, ornaments and packaging. In the Spanish fashion world, Puyg Group is in the leading position, and it is in the same important position as L 'Oré al, Estee Lauder and Revlón in the world. It owns a series of well-known brands such as Agua Brava, Azur de Puig, Heno de Pravia, Kinesia, Myrurgia and Gal. At the same time, they also signed cooperation agreements with several high-end perfume and fashion brand manufacturers such as carolina herrera, Nina Rii, Rabanne and Payot. From 65438 to 0959, Puyg founded a company in the United States, and started its international operation. 1968 reached a cooperation agreement with Paco Rabanne, 1976 set up a perfume factory in chartres near Paris. In new york in the mid-1980s, Puig signed an agreement with Carolina Herrara to produce and sell all the perfumes of this brand. In the late 1980s, Puig readjusted its international strategy: on the basis of acquiring other brands, it further developed. To this end, it acquired Genesse and Perfumería Gal, and strengthened its position and market expansion in Latin America. Later, it acquired factories producing Nina Rii and Myrurgia brands in France and Mexico. Today, Puyg sells its products to more than 50 countries in the world through its sales network of 40 branches in 24 countries. Set foot in fashion, accessories, shoes, bags, jewelry, watches and other fashion trends.
Chinese name: Puyg English name: PUIG was founded in 19 14. Founder: Antonio Puig company: Antonio Puyg company industry: perfume, cosmetics and fashion honor, brief introduction, honorary PUIG (Puyg) 1998. Brief introduction of the winner of the outstanding family business award of Lausanne International Management Institute, Switzerland. Puyg Group, headquartered in Barcelona, enjoys a worldwide reputation and is one of the few family businesses that can survive in the fields of perfume and fashion. Puyg Group's product line includes not only Puyg series (Aqua Brava and Quorum) aimed at the mass market, but also world-famous luxury brands such as carolina herrera, Paco Rabanne and Nina Rii. Thanks to the development of high-end brands and the continuous expansion of the global market, Puyg Group maintained a growth rate of 65,438+05% in the 1990s, and its market position was gradually strengthened. At the beginning of the 20th century, Antonio puig founded a small perfume company, which was the predecessor of Puyg Group. The company has since become the first lipstick manufacturer in Spain. It is said that Antonio bought the whole factory of the supplier in order to solve the problem of lipstick packaging, which became the beginning of a series of M&A activities of Puyg Group. It is precisely because of the continuous acquisition and expansion that Puyg Group has successfully transformed from a specialized niche market manufacturer to a leading figure in the fashion industry. Antonio's four children all work in the family business. By the middle of the 20th century, the company was gradually led by Antonio Puig Jr and Mariano Jr They joined hands with famous designers and artists to create a fashionable brand image and make the company's products occupy a place in the market. Puyg Group is also the first company in the perfume industry to cooperate with professional designers and famous artists. Puyg quickly showed a picture that they had a satisfactory product, but Antonio and Maiano realized that the huge R&D expenses of the company could not be recovered only by the Spanish domestic market. Therefore, in the 1960s, Puyg Group began to expand its international market to Zhang Zhilu, and established retail and distribution networks in the United States, Britain, Germany, the Netherlands, Central America, South America and the Middle East. At the same time, Puyg Group found that Spanish perfume was not attractive enough for the American market. As a result, they set up a new company in Paris, hiring French employees to conduct product research and development and marketing in the local area and produce localized French perfumes. In 1970s, Antonio Jr and Maiano found that the endogenous growth of enterprises only refers to the increase of sales revenue and profits through the company's existing assets and business, not through mergers and acquisitions. Not enough to compete with international brands. In order to ensure the independence of funds, they restricted the dividends of family shareholders and began to acquire internationally renowned brands with promising prospects. In addition, in order to meet the needs of international expansion, Puyg Group also reorganized its management, and the family appointed Javier Cano as the CEO. He is not a member of the Puyg family, but an engineer with 25 years of rich working experience. The second generation of Puyg family consists of four brothers, and the third generation has 14 family members. In order to ensure that every family member can actively participate in enterprise management, Puyg Group has established a brand-new governance system consisting of shareholders' meeting, holding company meeting (responsible for supervising its companies), family parliament and advisory committee (including family members and non-family members). Subsequently, the Family Council prepared a family handbook to publicize family values and principles, as well as a code of conduct for family members and employees, and formulated a family agreement to reconcile the interests of families and enterprises. From 65438 to 0979, Anthony I, the founder of Puyg Group, left a sentence on his deathbed, which still affects the whole family-"Unity is strength". Like most family businesses, how to continue the business successfully is also a big problem faced by the Puyg family. In the 1990s, they made a strategic plan for the company, set goals for the company's future growth, and helped the company's leadership to smoothly transition to the next generation. 1In June, 1998, the second generation leaders of the family, Antonio Junior and Maiano, officially retired, and the family held a grand handover ceremony to welcome the third generation leaders to take office. Many shareholders attended and witnessed this moment. The decision-making power is controlled by the new executive committee, including three family members and one non-family member-Javier Kanu. Maiano and Antonio Jr, the second generation members of the family, served as the chairman and chairman of the shareholders' meeting respectively.