WallpaperSTORE* inherits the brand's professional design aesthetics and resource advantages. Since 202 1,1,WallpaperSTORE* the world's first physical store landed in Shanghai Jing 'an Kerry Center, WallpaperSTORE* has continued to make a sound in different local design activities and venues with the help of Jing 'an Design Week, Shamei Building's limited pop-shop and other activities.
The wallpaper store * has officially opened in Shanghai Jing 'an Kerry Center Store. Combining the limited artist poster of the Year of the Tiger jointly created by artist Wei Wu and the brand-new visual language of the limited series of Spring Festival, we will continue to build a design theme destination with community influence in the form of theme curation, member workshops, dialogue and sharing sessions, etc. based on the physical retail space.
design concept
WallpaperSTORE* is a kind of "pop-up content" in a sense, which shows the greatest possible functional interaction in an unpredictable way. Combined with the previous project experience of CASA wallpaper *, the direct construction firm regards WallpaperSTORE* as "wallpaper apartment". Direct architecture tries to redefine the new boundary between family and public in a family-based way.
Wallpaper is a fast, flexible and continuous means to change the identity of the store. By applying wallpaper, the elements of a series of shops can mutate faster than the building itself to meet the high-speed online information flow and high-frequency offline physical space iteration in the network era.
As a sheltered space, the living room is a place to store favorite things. By putting retail, bookstores, activities, exhibitions and social activities in a living room space, the intimacy of community activities is improved, and at the same time, the space is created into an alien state in the conventional commercial space.
In short, direct construction companies try to satisfy all kinds of things based on family, so as to redefine the boundaries between family and public.