Don't start a business just because someone else has a brainwave. The most important thing for entrepreneurs is that they like what they do very much, because they love it too much, not because others have a brainwave. What an entrepreneur wants is to do well, like and dream of doing it for him ... people should never forget their dreams on the first day of starting a business. Ma Yun: You care too much about what others think of you and your packaging. No matter how many empty things are given to you and the newspaper, people can't immerse themselves in their so-called success and forget what they originally wanted to do. Go to the back and switch back ... The best university for entrepreneurs is social university, and junior high school students are also quite good. The key to junior high school students is that we learn more things in social entrepreneurship universities than others, but we must sum up our studies. Without summing up, we can't do it ... Getting a doctoral certificate is only the beginning of the real life exam. I think I appreciate that a doctoral student can lower himself to do such a thing. Because sometimes many people with high academic qualifications don't necessarily settle down to do things themselves. I think doctoral students will do simulation questions for three years longer than graduate students, and graduate students will do simulation questions for two years longer than undergraduate students ... It is difficult, but not impossible, to change culture. Your biggest competitors are traditional thinking and traditional culture, so it will take you a long time to convey a new culture, new etiquette and understanding of modern life. One or five years ago, I worked as an Internet China and engaged in e-commerce. Many people think that people can buy clothes in China, but now there are more and more people ... People in the 1990s should compete with people in the 1990s. Don't hold on to people in the 1990s. When you set up a company, you should consider having good value before selling it. If you are too utilitarian at first, you may go astray. This is advice for many people in the 1990s. You must have time to do everything … always believe that the people next to you are smarter than you. I want to give you a suggestion. I enjoyed it just now. You said your partner was smarter than you. I think this is also a very good character. This is the difference between a leader and a manager … today is cruel, and tomorrow is even more cruel. How to give full play to one's talents is like pulling a cart. If someone pulls here and someone pulls there, they make trouble with each other first. There is a miserable fool and a group of very happy fools. A wise man is happy, but a group of wise men are miserable. China Internet Company. The second group. Technology 3. Conceptual judgment (judgment) A company depends not on how good it is, but on whether it is willing to study and work crazily. Go home smiling. 30% people will never believe you. We should work for a common goal. Employees first, customers second. The main task of CEO is not to look for opportunities, but to deny them. Internet China is 4× 100. No matter how good it is, you can only run one. It took us two years to lay the foundation. What kind of building are we going to build? The drawings have not been published yet. Someone commented on how bad our house is. Many companies can look after houses, but foundations can't. When strong winds pass by, they will fall down. We know what they are going to do, but they don't know what we are going to do. Barefoot is never afraid of shoes. It is different to achieve certain results before looking for risks. Short-lived passion is worthless, only lasting passion. Passion cannot be hurt. Especially if your employees are tired after work and have to study or study for three hours, you will consume them. Learning is everywhere, so you don't have to wait and die. But to listen and see. Learn from customers. Loyalty and affection are not the most important things. The important thing is the value you want to create, and don't be suppressed because of it. I want to help it. Do not need diversification, do one thing well and always do the second. It is impossible for everyone to use your product, you have to locate it accurately. Doing less means doing more. Don't be greedy. It's best to do it thoroughly. Don't challenge a powerful opponent, but make up for it. Only by taking other people's time, energy and resources as your own can you do it well. Being a man, doing things and doing business must be consistent. There must be a reason why customers don't like you. Ask them why. Only through others and teams can we get our own results. Global vision should first do what should be done well. Start doing what you are best at and like best. Don't look for a particularly large enterprise. It will always do what it should do and will not collapse into what the government should do. It will be very tiring. Speak your mind boldly. There are no secrets in today's market. Secrets are not your core competitiveness. The CEO wants to tell the people of the whole country about his products in the simplest words. The difference between leaders and managers is that leaders are good at seeing others' China, while managers are the opposite. A person who believes that the people around him are smarter than you is a real wise man, and those who believe that they are smarter than others will be in trouble. There is nothing to be afraid of. The core competitiveness of your company is you and your team. Don't be embarrassed. Others asked me what was Ali's earliest competitiveness? I said that others can copy my model, but I can't copy my suffering, and I can't copy my passion for continuous progress ... This is competitiveness. Enterprises can win by planning, but they must not succeed by planning. A successful enterprise must rely on a complete product and service system. You must go out of your own logic to understand others. Don't be afraid to expose your weaknesses. As an excellent CEO and leader, when showing employees the future, we should not only talk about beauty, but also talk about disaster. This is the way to pass. Love the government and never marry it. The more patterns you make money, the less patterns you have. Being an enterprise is not being a chivalrous man. I am not afraid of anything, I am afraid that CFO will be CEO. If you want to start a business in five years, you can start a business again. It's not that others are too cunning, but that they are too greedy because they will be fooled. In fact, many people's questions are because their answers are correct. A first-class creativity, third-rate execution, I would rather have a first-class execution, third-rate creativity. Mengniu is not planned, but a down-to-earth product, service and system. The best model is often the simplest thing. It is better to open fewer stores. There are not many shops, but they are good. It doesn't matter that entrepreneurs don't read many books, and they are afraid of not reading in society. There are no secrets in the current shopping malls, and secrets are not your core competitiveness. The reason why many people fail is not too little money, but too much money. The concept of this era is no longer marketable. It is not enough for entrepreneurs to have passion and innovation. They need good systems, systems, teams and a good profit model. The world is not what you can do, but what you should do. Your project feels like an enterprise, not a unique enterprise. When setting up a company, you should consider selling it for value. If you want to sell it at first, you may go astray. People should be focused, and they will face more challenges if they go on all their lives. If you change it every day, I will be afraid of you. When looking for venture capital, you must take risks with venture capital, and you will get venture capital more easily. Remember, relationships are particularly unreliable. You can't do business by relationships, and you can't do business by cleverness. Don't be greedy, thoroughness is very important. When you meet a powerful opponent or role model, what you should do is not to challenge it, but to make up for it. There are no excellent ideas in this world, only down-to-earth results. Good things are often unclear, and clear things are often not good things. If you read a lot of books, don't tell others. Tell others that they will continue to test you. Ma Yun's Quotations: The most taboo of strategy is to cover everything. We must remember the key breakthrough. Only by making a breakthrough in all resources can we win. Small enterprises are big-minded, and big enterprises should talk about details. Sometimes there is always a chance to continue. All entrepreneurs should spend more time learning how others fail. Paying attention to your opponent is an important part of your strategy, but it doesn't mean you will win. If the strategy is not implemented in terms of results and goals, it will be empty talk. The vast majority of entrepreneurs are pushed from micro to macro, and then pushed to a group of people by discovering the needs of some people. No matter what resources you have in China, you should think highly of your opponent. Suppose that people in the 1990s don't have to compete with people in the 1990s or 1990s, but with people in the future, so that you can win. A business plan is definitely not a sales plan, which contains countless details and the operation of countless talents. Strategy has many meanings. The strategy of a small company is simple, that is, being alive is the most important thing. We must first understand the needs of the market and customers, and then find relevant technical solutions, so that the possibility of success will be greater. The core problem is to make your products according to the market, and the key is to listen to the voice of customers. Free is the most expensive thing in the world. So try not to drift. Wait until you have money to consider free. The word "marketing" emphasizes both the pursuit of results and the process, and emphasizes both "selling" and "marketing". Honesty is definitely not a kind of sales, let alone a profound and empty concept. This is a real detail that must be completed. Public relations is a by-product, because it will spread gradually after you solve it. This is the best public relations. Short-term passion is worthless, only lasting passion can make money. Wisdom is the natural enemy of the wise, fools speak with their mouths, wise men speak with their brains, and wise men speak with their hearts. Always think strongly of your opponent, even if he is weak, you should think strongly of him. I don't want to hire a person who often jumps between competitors myself. Spend more time with your other employees. What is a team? A team does not let another person fail, nor does it let anyone in the team fail. Treat your wife as a partner, not a wife. Sometimes a high degree of education may not make you settle down and do things. Never look for a star team during the start-up period, and never look for someone who has already succeeded. Start a business by looking for the most suitable person, not the best person. The biggest challenge and breakthrough lies in employing people, and the biggest breakthrough in employing people lies in trusting people. Every enterprise must make money. Free is not a good strategy, and it will cost a lot. When the leader is in prosperity, everyone can come out, and only when he is in adversity can he be a real leader. In case of disaster, the first thing that comes to mind is your customers, then your employees, and then your competitors. Always remember that every success may lead to your failure. If you learn from your failure, you may succeed. Grumpy to some extent because of insecurity, or because there is no open mind. Maybe one person says you are not convinced, and two people say you are not convinced. When many people say it, you should reflect. You must have problems yourself. A successful entrepreneur, three factors, vision, mind and strength. Others can copy my model, not my suffering, not my passion for continuous progress. People in the 1990s still have to fight, no matter what they do, they should check their subjective reasons. If you are young, you must be unique. People should never forget their dreams on the first day. Your dream is the greatest thing in the world, and that is to help others succeed. Soldiers who don't want to be generals are not good soldiers, and generals who can't be good soldiers must not be good generals. The strategy of a small company is two words: survival and making money. The first concept of survival is to do well, not to be big. There are no losers in China, only the lucky ones. A result is not necessarily a success, but no result is necessarily a failure. Always keep others' criticisms of you in mind and forget others' compliments. Authority means that only when you give power to others can you have real rights. When you know how to listen, respect and take responsibility, others will listen to you and you will have authority. Personality and emotional intelligence are mainly learned and shaped. The purpose of setting up a company is to make ordinary people make extraordinary contributions. Service is the most expensive product in the world. Failure to pay wages is a disgrace to the leaders. Entrepreneurial road needs passion, perseverance and modesty. Passion and perseverance are accelerators, modesty is brakes, and they are indispensable. As a leader, we should control our emotions. Losing your temper is often a sign of incompetence. Reasonable emotional control plays a great role in team harmony and stable military morale. A good general trend is not necessarily good for you, and a bad general trend is not necessarily bad for you. Honesty is not a kind of sales, not a profound and empty concept, but a real word, bit by bit details. Honesty cannot be used for sales, and the biggest beneficiary of e-commerce as a concept should be businessmen. We should make money, because we provide tools, but the people who make tools get rich, while the people who use tools are still confused, which is not normal. The so-called new economy means that traditional enterprises make good use of China Net as a tool to create greater economic benefits and make it grow dozens of times. This is the arrival of the real new economy. Today, the old and new economies are two skins. The failure on the Internet China must be self-caused, either the brain is hot, or the brain is not hot, too cold. I think China Internet Company will make mistakes, and it will definitely make mistakes. The biggest mistake of China Internet Company is to stand still, and the biggest mistake is not to make mistakes. The key is to sum up and reflect on all kinds of mistakes. In order to run better tomorrow, mistakes have to be made. The key is not to make the same mistakes. We teach people to fish, not to fish. Entrepreneurs in the current environment. What's the use of complaining about improving this environment? There are too many things to deal with in this country now. You can only blame yourself for failing, or everyone fails. Now someone succeeds and you fail, you have only yourself to blame. In short, even if you are unlucky, you are wrong. E-commerce in China must stand up and walk instead of holding hands all the time. We knew at that time that we could knock a few gongs and surround so many people. When the gong is struck, can this move be worse? The gong knocked out flowers. I mean, Alibaba found a gold mine, so we will never dig it ourselves. We hope others will like it. He dug a gold mine and gave me a piece. I'm sure our model will make money. Amazon is the longest river in the world, Baba is the highest mountain in the world and Alibaba is the richest treasure in the world. A good enterprise can't live long by blood transfusion. The key is to make blood by itself. We say listing is like our gas station. Don't stop at the gas station, you have to walk, keep walking. Internet China is a 3000-meter long-distance race that will affect human life in the next 30 years. You must run as fast as a rabbit and as resistant as a tortoise. Why can I survive? First, because I have no money; second, I know nothing about the Internet; third, I think like a fool. When the starting gun goes off, you have no time to watch your opponent run. Only tomorrow is our competitor. If the early bird doesn't eat worms, the worms will be eaten by other birds. If not now, when? If it wasn't me, who was it? Internet China is like a glass of beer. It is best to drink it when there is foam. I have heard of lobster, but I have never heard of whaling. We can't ask for inspiration. Inspiration comes at once, just like Duan Yu's six-pulse Excalibur. Alibaba's six-pulse Excalibur is Alibaba's values: honesty, dedication, passion, embracing change, teamwork and customer first. I always believe that as long as we never give up, we still have a chance. Finally, we still firmly believe that as long as you have a dream, as long as you keep working hard, as long as you keep learning, no matter how you look, no matter this or that, a person's appearance is often inversely proportional to his talent. Today is cruel, tomorrow is more cruel, and the day after tomorrow is beautiful, but most of them will die tomorrow night, so don't give up today. A person's appearance is often inversely proportional to his talent. In my opinion, there are three kinds of people: businessmen: creating money; Businessman: Do something and don't do something. Entrepreneur: Responsible for the society. Entrepreneurs should create an environment for society. Entrepreneurs must have innovative spirit. Three years ago, I sent a colleague to study for an MBA. I told him that if you forget what you learned after graduation, you have already graduated. If you still think about what you have learned every day, you haven't graduated yet. Learn the knowledge of MBA, but jump out of the limitations of MBA. For all entrepreneurs, always tell yourself a word: from the first day of starting a business, every day is faced with difficulties and failures, not success. My most difficult time has not arrived yet, but I will definitely arrive one day. Difficulties are not inevitable. You can't let others fight for you. Nine years of entrepreneurial experience tells me that I have to face any difficulties by myself. Entrepreneurs just face difficulties. Ebay is a shark in the sea, and Taobao is a crocodile in the Yangtze River. Crocodiles are fighting sharks in the sea. As a result, it is conceivable that we should lead sharks to the Yangtze River. A company is most prone to make mistakes in two situations. The first is when it has too much money, and the second is when it faces too many opportunities. A CEO should not see opportunities, because opportunities are everywhere. The CEO should see the disaster and nip it in the bud. Taobao China's main business should never focus on competition with rivals, but should focus on improving customer experience. It took courage to earn money in the 1990s, and connections in the 1990s. Now it depends on knowledge and ability! How to give full play to everyone's talents is like pulling a cart. If someone pulls here and someone pulls there, we will screw ourselves up first. When you have a fool, it is stupid and you will be very painful; You are happiest with 50 fools, who line up to eat, sleep and go to the toilet; When you have a smart person, you are very energetic. When you have 50 smart people, it is actually the most painful, and no one will obey anyone. My role in the company is like cement, bonding many outstanding talents together and letting them work hard in one place. China Internet Company will judge two things in the future: first, its team; Second, it has technology; Third, its concept, having these things, is the necessity of existence. Judge whether a person or a company is excellent or not, not whether he is Harvard or Stanford. Don't look at Judge's graduates from famous universities in China. Look at whether these people work hard and see if he comes home from work with a smile every day. 30% people will never believe you. Don't let your colleagues work for you, but let our colleagues work for our goals. It is much easier to unite under a common goal than under an entrepreneur. So first of all, we should convince everyone to agree with the ideal of * * *, instead of letting everyone work for you. In my opinion, employees come first and customers come second. Without them, there would be no China Station. Our customers will be happy only if they are happy. And the words of encouragement from customers will make them go to work crazily, which also makes our China Station develop continuously. Seeing 10 rabbits, which one did you catch? Some people catch this rabbit for a while, catch that rabbit for a while, and finally they may not catch any of them. The main task of CEO is not to look for opportunities, but to say no to them. There are too many opportunities, so we can only catch one. I can only catch one rabbit. If I catch too much, I will lose everything. Our company evaluates it every six months. Although you work hard and are good, you are the last one. I'm sorry, so you must leave. Between two people and two hundred people, I can only choose to be cruel to two people. Can you sum up the basic qualities that you think employees should have in one sentence? Today, Alibaba employees need honesty, learning ability, optimism and an attitude of embracing change! Internet China is a 4x100m relay race. No matter how powerful, you can only run one leg. You should give opportunities to young people. Before 100 meters sprint, no one is an opponent, because of the 3 thousand meters long-distance running. You ran and ran for 400 or 500 meters before you opened the distance. It took us two years to lay the foundation. What kind of building are we going to build? The drawings haven't been published yet, but some people are already commenting on how bad our house is. Some companies' houses can be seen, but the foundation is unstable and collapses when there is a strong wind. The biggest difference between us and our competitors is that we know what they want to do and they don't know what we want to do. There is no need for everyone to know what we want to do. There is a saying on China's winding that barefoot people are never afraid to wear shoes. The probability of getting rich in today's China is not great, but today's China network can save a lot of costs for everyone. No one in this world can make a fortune for you. Only you can create wealth for you. What you need is investment and input, spending time, investing time on the Internet. Investing your time in China. com will certainly save money for everyone, but you may not be able to make money in China today. Making money is tomorrow. Save money and you can see it today. When others treat you as a hero, you must never treat yourself as a hero; If others regard you as a hero and you regard yourself as a hero, disaster will begin.