Rose gold is a kind of 18k gold, that is, 75% gold +25 other metals. There are many colors, including 18k yellow (gold), 18k gold (rose gold) and 18k white (platinum).
18k gold is cheaper than 24k gold, but in many gold shops, 18k gold is marked with "lottery money", which is not sold by the gram, but by the piece. However, if this is counted by grams, it is four or five hundred and one grams, which is much more expensive than 24k gold. It just means a little pit, so be careful when you buy it!