Established in 194 1 year. Its founder Bonnie Cashin integrated simple and practical American design style into the products, which made Coach rise rapidly and become one of the world-famous luxury brands. Coach's brand positioning is mainly light luxury, between mass consumer brands and top luxury brands.

Coach is a luxury brand, the price is more close to the people than top luxury brands such as Louis Vuitton, Chanel and Hermes, but the quality is still excellent. This makes Coach the first choice brand for many consumers who pursue fashion and quality life. Generally speaking, Coach is a brand suitable for young, fashionable and quality-oriented consumers.

Coach's Fashion Design

Since Frankfurt hired Krakow, Coach's product line has been expanding into new categories, such as watches, shoes, jewelry, hats, scarves and gloves. After that, the addition of a series of small clothes added new vitality to Coach's entire product family. When light handbags are increasingly favored by female consumers, Coach has launched a series of products to cater to this trend.

When it comes to fashion design, we have to mention the label series products carefully planned by 200 1 Coach brand, that is, a chain-like "C" pattern is decorated in the products. This series of products includes handbags, hats and accessories. This series of products is actually a part of the marketing strategy implemented by Coach brand for many years. Coach's designers chose this series of "C" patterns from the historical archives accumulated by the company.

However, it is only a symbol of the brand, not a brand-new symbol. Coach's consistent style is a simple and realistic brand. This design not only caters to the current simple fashion taste, but also retains the original design concept, so it is very popular in the market after listing.

Reference to the above content: Baidu Encyclopedia-Coach