Relying on the first-Mover advantage and market dividend, the new forces did occupy some advantages. Weilai Automobile, one of the representatives, has shown the characteristics of innovation, luxury and high performance since its birth. With the iteration of NT2.0 platform, Weilai, with complete product range and gradually improved technology, has initially possessed the basic conditions to challenge traditional luxury brands.
Now some traditional luxury brands also perfectly explain what "elephants can not only dance, but also be flexible". With innovation and their own enrichment, they have the momentum of anti-killing. Cadillac LYRIQ sharp song is undoubtedly the key work of traditional luxury brands in the field of new energy vehicles, and even in some aspects, it is more "new force" than the new force of building cars.
Take Weilai ES7 and Cadillac LYRIQ Riggs as examples to compare, one is the first SUV of the brand-new Touli 2.0 platform, and the other is an epoch-making product of Cadillac brand based on the Otneng electric vehicle platform. There is considerable overlap between the guide prices of the two cars. For consumers who wait and see high-end smart electric vehicles with money, which one is more in line with the needs of the times, and what is the difference between the two?
It is refreshing to enjoy the true freedom of the new forces without burdens. It is very important that they are not involved in the historical burden. Unlike the electric products launched by traditional brands, they are still imitating their own fuel vehicles. They are often unrestrained in personality and creativity.
The X-bar family design adopted by Weilai ES7 has won a lot of praise since its birth. Simple but not simple electrification characteristics, as well as the horizontal flying wing light group adopted synchronously with ET7 in the era of 2.0, this design mode of integrating scientific and technological wind into automobile fashion once promoted the aesthetic development of intelligent electric vehicles.
The appearance of Cadillac LYRIQ sharp song finally broke the curse that the traditional school "can't make" avant-garde degree and new forces can compete with the target product. Different from pure electric products before BBA, it is more like the expansion of fuel vehicle series. LYRIQ Riggs are completely independent brand-new models from naming to visual effects, which makes the terminal have a deep understanding-this is a brand-new intelligent pure electric product system.
Under the outline of the classic shield-shaped air intake grille, the slender headlights with streamer and starry rain complement each other with the black crystal air intake grille, breaking the boundary between headlights and air intake grille. The vertical taillights have been integrated with the modern car body, and the image of the hatchback is more straight than before. LYRIQ Riggs redefines Cadillac's attitude proportion in the era of smart electric. On the whole, it seems that it not only inherits the classic elements of the brand for a hundred years, but also presents a futuristic sci-fi flavor.
The collision between new thinking and century-old accumulation is also internal. LYRIQ sharp song, which completely leaves behind the burden, also has avant-garde ideas and thinking of not losing new forces in the central control layout.
Weilai ES7 continues the vivid interaction of family central control big screen +NOMI car assistant, focusing on humanized technology atmosphere. LYRIQ Riggs, on the other hand, adopts a multifunctional controller that emphasizes the era of smart cars and a 33-inch ring screen super retina screen, which has a delicate and realistic display effect of 9K pixels+1 100 million colors. At the same time, the design of curved screen shows the exquisiteness of luxury brands.
But what needs to be pointed out here is that for a giant like Cadillac, when it accepts the new rules and puts itself on the same track as the new forces, its advantages as a traditional luxury brand will become more prominent. Whether it is experience, quality or humanization, LYRIQ Riggs' technology is not comparable to the new forces that have been established for several years.
For example, we can also control most functions in the car through screen and voice interaction, but we can still find the balance between physical keys and touch, new thinking and a hundred years of accumulation on the controls with excellent texture in LYRIQ. In particular, the electric control knob of this MENSSHILD crystal drill has a jewel-like visual effect and magnetic control feel.
Another example is a solid wood decorative board that also enhances the texture. In terms of detailed workmanship, LYRIQ Riggs follows the historical heritage of luxury brands and selects the high-grade wood of the same paragraph of the czar nobility. It is laser etched with a lamp, with a special aluminum permeable film, embedded with 26-color atmosphere lamps and swaying trees. Obviously, there are more stories about the technological innovation of some parts/materials.
For example, the seats of both cars are made of high-grade NAPPA leather, but LYRIQ Riggs' seats are inspired by the luxury furniture brand "Yi Musi", which is wider, softer, more ergonomic and more comfortable.
In the past, Weilai ES7 had audio-visual advantages, equipped with 23 speakers, 7. 1.4 immersion sound system, and the sound power reached 1000W, which was really good compared with its peers, but it was still defeated in front of Riggs. LYRIQ Riggs is equipped with a well-known brand AKG custom sound system from Vienna, the city of music, with a total power of1.400 W. 1.9 speakers include a more immersive surround sound headrest speaker, which directly turns the cockpit into a small concert hall.
Although the new forces invented the new concept of luxury defined by science and technology, for the luxury characteristics of an intelligent electric vehicle, materials, decoration, functionality and other designs that highlight the sense of quality and luxury experience are still very important, and there is no conflict and contradiction between technology and luxury. Cadillac LYRIQ Ruige has these advantages while catching up with the avant-garde technology atmosphere, which is bound to be very attractive to users with high knowledge and attention to detail and grade.
Intelligence is no longer the absolute advantage of new forces, and it is no longer the booster behind the rise of new forces. The power of smart cars and smart driving is indispensable. However, with the deep catch-up of traditional car companies, this is no longer the absolute advantage of the former.
Weilai ES7 is a model of NT2.0 platform. The main update of the intelligent cockpit system is hardware upgrade, from Tegra X 1 chip in NVIDIA to Qualcomm Snapdragon 8 155 chip on NT/Kloc-0 platform. The latter is already common sense in the field of intelligent cockpit.
Compared with the original system of NT 1.0, the 8 155 chip can improve the performance of Weilai ES7 intelligent cockpit. The computing power of CPU and GPU is improved by about 100%, which means that not only daily operations, but also high-load tasks with greater performance requirements can be completed very smoothly, with less jams and turns in the past.
It is undeniable that there was a big gap between traditional luxury brand cars and new forces before, so it has been vomited by consumers, and even the first-line BBA has not been spared. But this time, for Cadillac, which wants to hit a better ranking in the electric field, it has decisively adapted to the new rules of the intelligent electric era.
For example, in view of the pain point of ease of use, LYRIQ Riggs has built-in 8 155 chip of the same model as Weilai ES7, and its fluency and richness of software ecology have already kept pace with the new forces. In addition, LYRIQ Riggs also provides core intelligent experiences such as remote control, cloud account data, 5G wireless network and intelligent digital keys, which were only available to new forces in the past. At the same time, the upgrade scope of LYRIQ Riggs is not limited to the entertainment system, and it has the over-the-air software update function of the whole vehicle OTA, so there is no need to worry that the vehicle will be dropped in a few years.
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