1. Wealth:

Investing in gold has value measurement and monetary function, and it is a symbol of people's wealth. No matter how the environment changes, gold is always one of the important and safe assets of individuals and families.

2. Security:

Gold is easy to store and keep, and is not affected by external conditions; Gold has both monetary and commodity attributes, which makes gold have a unique function of maintaining and increasing value.

3. Investment:

Gold has a special function of preserving value, is an effective weapon against inflation, and is also an important financial management tool to spread risks and balance investment.

4. Liquidity:

Gold is an eternal "hard currency" and easy to carry. The realization of gold bar investment is very convenient, and the realization is basically not affected by space.

5. Transparency:

Gold has a 24-hour pricing and trading market in the world. The trading of investment gold bars can refer to the gold price published by Shanghai Gold Exchange and international gold market. Therefore, the price of gold is open and transparent, and no one can manipulate it artificially.

I. Investing in gold products

1. With the continuous decline of international gold prices, the citizens' enthusiasm for gold investment in our city has gradually warmed up. Investing in gold products is deeply loved by the public, especially year of the snake New Year ornaments and gold bars have become the main sales force of new year stalls.

2. Compared with jewelry stores, the investment price of banks is relatively cheap, and the price per gram is similar to that of 380 yuan. The gold sold by banks can only be used for investment, not for jewelry, so the price is relatively cheap. According to an industry insider, buyers who invest in gold bars mainly aim at investment and collection, and generally choose to buy at a low time. Recently, the international gold price has continued to fall, and products with small quantity and high collection value, such as New Year's gold bars and gold medals, have set off a buying boom.

Second, the origin of formation

1. Since the establishment of Shanghai Gold Exchange in 2002, gold in China has gradually moved from national unification to marketization. In order to facilitate individual gold investment and turn the monetary assets in the hands of ordinary people into gold assets, the People's Bank of China and the Shanghai Gold Exchange put forward a brand-new investment concept of investing in gold bars. It can be said that investing in gold bars not only broadens the channels for transforming savings into investment and regulates the supply and demand of money, but also improves social welfare and benefits the country and the people by hiding gold for the people.

2. Under the financial crisis, investing in gold bars has become an important financial product for people to invest/manage money.