The reliability of buying gold ornaments depends on many factors. The products provided by well-known e-commerce platforms and professional jewelry brands such as Chow Tai Fook, Zhou Shengsheng and Luk Fook Jewelry are usually subject to strict quality control and certification, with high reliability and credibility. Consumers can buy through the official sales channels of these brands to ensure the authenticity and quality of the products. In addition, pay attention to verify the authenticity of the product when purchasing. You can distinguish the authenticity by looking at the identification mark, color, weight, etc. , and pay attention to whether the seller provides relevant certification and appraisal reports. Price is also an important consideration. It is suggested to compare the prices of different platforms and pay attention to whether there are abnormally low prices or hidden charges.