1. Company Profile
As a large-scale specialized jewelry enterprise integrating jewelry design, processing, wholesale and franchise chain, Yuan Mei is at the forefront of the industry in product technology and design. Since the establishment of 15, the company has been outstanding in product design, designing more than 200,000 original styles, and now has an independent research and development team of more than 300 people. The company has a modern jewelry R&D and production base with a building area of nearly 30,000 square meters in Huizhou, Guangdong, and has production equipment and production lines such as CNC lathes and batch machines imported from Switzerland, Germany and the United States. It is the designated design manufacturer of DeBeers Diamond Trading Company, an international diamond authority, in Chinese mainland market, and also the designated manufacturer company of PGI in Chinese mainland. Products are spread all over the country, and there are more than 65,438+0,000 cooperative jewelers worldwide, and they have maintained good cooperative relations with more than 500 jewelry brands around the world, covering Singapore, the United States, Japan, France, Russia, Italy, Spain and other countries as well as Chinese mainland, Hongkong and Taiwan Province Province.
2. Brand and professional management concept
Since its establishment, Fate and Beauty have adhered to the development path of branding and specialization. We always attach importance to originality and constantly cultivate the original research and development ability of the design team. Facing the increasingly depressed market caused by various factors, we have not stopped, but have been more active in developing products that can adapt to the current market environment, such as baking colors and small color treasures.
Take Fudou, one of the winning works, as an example. As a big theme, Fudou has derived several series of products, including Fudou, Huahuo, Fudou, Xindong, Fudou, Cardamom and Fudou Fudong. It is also an innovation to extend the original basic concepts and give them more meanings. Fudou series products have corresponding ideal consumer groups, because we pay attention to product design, but also integrate our service concept: attentive service, customer first. Facing consumers of different ages and different life stages, we design their products from their perspective. From their aesthetics-what kind of design they like; And their pursuit of wearing jewelry at a higher level-the combination of jewelry and people, so as to better show their personal temperament. Real jewelry is not only the carrier of external beauty, but also a good enjoyment for the wearer.
20 12 China jewelry yearbook
Fudong is the latest product of Fudou series at present. We added new design elements to the craft and product modeling design, and made a bold attempt to change the static state of traditional jewelry with dynamic inlay. When wearing Fudong, the diamond will naturally rotate and shake because of your heartbeat and other actions in daily life, which can attract people's attention without dazzling. This is what we call "the husband follows his heart and the heart follows me". In addition to the fashionable style, the price is also quite pleasant, attracting many consumers.
20 12 China jewelry yearbook
We have always been committed to originality and perseverance. However, before every original is born, there is always a way to learn from and explore, just like every new invention has to go through countless experiments and countless failures before it comes out. And not every design, every product can be successfully launched. Perhaps only one of the top ten designs can be introduced to consumers in the end, but our enthusiasm for originality has never weakened, because the jewelry industry is not only a manufacturing industry, but also a cultural industry. Every design and every product has different meanings. "Fate" inherits Chinese civilization, and "beauty" leads jewelry fashion. This is our mission and our pursuit.
3. Constantly innovate and develop.
As the guide of Chinese jewelry fashion culture, Yuanyumei Company adheres to the road of independent innovation, constantly strengthens its design and research capabilities, and pays attention to intellectual property protection. * * * More than 40 patents/kloc-0 have been registered at home and abroad, covering three continents: Asia, America and Europe. Among them, Lotus Diamond is the first to adopt the inlay technology that Chinese jewelry industry has obtained American invention patent, and enjoys the reputation of "the first diamond in China". Self-designed works, such as "Release", "Lucky Seven Stars", "Baohua" and "Fudou", have won many awards in jewelry design competitions at home and abroad, and even some works have won many awards. Product orders, especially Lotus Diamond and CNC Tiangong series, are deeply loved by retailers and consumers, and have always maintained a high order volume. Yuanyumei was rated as "Shenzhen Key Cultural Enterprise" and won the honorary titles of "Guangdong Famous Brand Product", "Shenzhen Jewelry Regional Brand" and "Shenzhen Special Zone Famous Trademark". 20 12 also passed the certification of "China Famous Trademark".
Although the current market environment is not satisfactory, fate and beauty still hold a positive attitude towards the future. Demand has always existed. When the market is good, consumers will buy more expensive jewelry. When the market is bad, is there no demand? Did the consumer stop buying? No, they just buy carefully, and prefer to buy some products with moderate prices and fashionable styles. Therefore, after foreseeing such a situation, we contracted the research and development of luxury and expensive products, and instead increased the research and development of fashionable and lightweight products with popular prices. Our baking is one of the research and development achievements, and it received a good response after being put on the market.
We believe that the operation of the market is a periodic cycle, and the current fluctuation is only one of the links. There must be peaks and valleys, as the English poet Shelley said, "If winter comes, can spring be far behind?" We will strengthen the development of new products to prepare for the comprehensive revitalization of the market.
20 12 China jewelry yearbook
4. Future development direction
In the future, we will continue to make good products, because products are fundamental. When the product is good, sales volume, customer satisfaction, market share, popularity and so on will follow. Continue to focus on diamond inlay, and strive for perfection around the basic points of "originality, design, technology and fashion". Rectify production, purchase advanced production equipment to improve product technology and quality, and expect new breakthroughs. Equipped with sophisticated testing instruments to improve product quality and quality control conditions; Attach importance to the application of new materials and technologies, such as 20 12 imported and patented baking color.
While doing a good job in products, we pay more attention to intellectual property protection and brand building than before, and strive to improve the credibility and reputation of enterprises. Trademark protection and patent protection are proof of all kinds of labor achievements, and are also of positive and great significance to the brand building of enterprises. "Brand" is an intangible asset, which is equal to popularity to some extent. This popularity has strong cohesion and diffusion, and we should make it the driving force for the development of enterprises.
Attach importance to talents, put people first, and strengthen people-oriented construction. The talent view of Yuanmei is to make good use of existing talents, stabilize key talents, attract urgently needed talents and reserve future talents. In the future, we will strengthen the construction of R&D talents and increase the introduction and training of R&D talents. Strengthen staff training, from the grassroots to the top, from management to sales, from internal to external, and improve the overall quality of employees in all directions. I hope that customers will get better service while receiving high-quality products.
Raise the concern to a higher level. For example, in the past, more attention was paid to the enterprise itself, but in the future, the focus will be raised to the contribution and responsibility to the industry. It is also the responsibility of a practitioner to see clearly the direction in the ever-changing market, seek solutions together with peers, share some experiences with you and jointly promote the development of the industry. I hope this "spring in the garden" will make China's jewelry industry shine in the world.