Safir Jewelry is a first-line brand with a history of nearly 30 years, which has a high recognition in China. The solderless welding technology of four nines jewelry was pioneered by Safir. Safir Jewelry has opened more than 2,000 brand stores nationwide, and its brand influence covers the whole country. CoCo Lee, an international superstar, not only endorsed the brand, but also cooperated with CCTV? Brand awareness and reputation are good.