Jewelry anniversary celebration

1, DM flyer, flag lowering

As the advertising slogan of "Preferential treatment, courtesy and stones accompany you every day", with the theme of Christmas and New Year's Day, it is the main promotional leaflet for products and festivals. Considering the cost of plate making, the front of this leaflet is smallpox and flag lowering, and the back is the main product.

2, the image scene layout

First, the specialty store

Dianshi Jewelry Store is a specialty store, and the store and window are carefully arranged. There are two Christmas trees (both hung with candy), 10 meter ribbons, snowflake spray words, flags and trinkets taken from smallpox, and balloons are added at appropriate positions in front of the store.

in shop

Dianshi Jewelry Store is a store-in-store, and the entrance will be carefully arranged. There are two Christmas trees at the entrance of the passage (candy is hung on both Christmas trees), flags and trinkets are hung on the ceiling of the store, and colorful flowers are as long as 10 meter.

C. counter

Dianshi Jewelry Store is a counter. Due to the unified management of the shopping mall and the limited space, a Christmas tree (candy hung on the Christmas tree) was placed in front of the store, and flags and trinkets were hung on the ceiling of the store, with colorful flowers 10 meter.

3. Festival image is popular

Festival image POP is used in conjunction with DM single page, with Christmas and New Year's Day as the theme, in conjunction with holiday promotion activities, and the main products in winter are added. Holiday discounts are used to reward guests, attract customers and form a strong visual impact.

4. Image balloon

This activity will be a good opportunity to enhance the corporate image. Advertising balloons have the characteristics of low cost and strong contrast atmosphere. Balloons will be widely used in Christmas and New Year's Day promotions of Dianshi Jewelry, and all children who enter the store will be given image balloons.

5. Candy

65438+February 24.25, 65438+February 3 1-65438+1October1,all consumers who enter Dianshi jewelry can get holiday candy gifts, which is an extremely effective way to retain consumers and grasp their psychology.

6. Couple package

During this activity, Dianshi Jewelry launched a special couple package, and all customers who buy couples' clothes during the festival will receive a beautiful gift.

7. Gold card

During the activity, customers who spend one time 1500 yuan or above will get a discount if they give a gold card. (If the original price 1000 yuan, 20% discount: 1500×50%×80%).

8. VIP card

Customers who spend more than 1000 yuan at one time during the activity can enjoy preferential treatment by giving a VIP card. (If the original price is 50% off 1000 yuan, then 8.8% off: 1500×50%×88%)

9. Every customer who makes a one-time shopping trip to 500 yuan will receive a beautiful gift.

10, overstocked goods can be discounted with a gold card.

Second, promote the budget.

1, DM single page, flag hanging

A4 Page 3000×0.50 Yuan = 1500 yuan

2. Festival image popularity (X frame)

1600mm× 500mm

120 yuan × 10= 1200 yuan

3. Image balloon

0.20 yuan × 1000=200 yuan

4. Candy

400 yuan