Let's define tourism jewelry first: a store that sells, serves and manages jewelry for tourists in scenic spots or tourist routes; Large jewelry stores organized to visit during the tour; Small vendors selling jewelry and jade articles near tourist attractions. Jewelry sold in these places is collectively called tourist jewelry.

Characteristics of tourism jewelry:

① The sales targets of tourist jewelry are all aimed at tourists and consumers, and they are one-off, and do not ask for repeat customers;

(2) The goods sold should reflect certain advantages as far as possible, especially the advantages of origin, such as jade in Yunnan, pearls in Hainan, colored jade in Taiwan Province, diamonds in South Africa, etc.

(3) The products sold perfectly fit the local culture, such as: Kaiguang Jade in Jiuhua Mountain, Guanyin and Buddha sold near the temple, etc.

Tourism jewelry chaos;

(1) Fake the real thing: pass off low-priced jewelry and jade or artificially processed jewelry and jade as high-grade jewelry and jade. Manual processing methods include: impurity removal, coloring, bonding, artificial gem, synthetic gemstones, etc. Common impersonation cases include: Ma Laiyu impersonating jadeite, afghanistan jade impersonating Hetian jade, synthetic rubies and sapphires impersonating natural rubies and sapphires, and artificial cubic zirconia impersonating diamonds. Without professional experience, it is really difficult to distinguish the authenticity of these gems with the naked eye. Moreover, in order to win the trust of consumers and even make a fuss about certificates, there are two main methods: a. Forging certificates is like making false certificates, but this situation is not common. B. issue a certificate in English, which is difficult for consumers to understand.

(2) shoddy: that is, sell some jewelry with poor quality or even damage as high-grade treasures. This kind of goods may not reach the level of jewelry, but the mineral composition and physical and chemical properties of jewelry are exactly the same as those of treasures, and even the certificates issued are true and confusing. This is also the most common phenomenon in tourism jewelry sales.

③ On-site processing: In the small workshop, the master workers are seriously processing and polishing, and there are various finished products for sale. They will tell you that because it is a family workshop, the cost is not much, small profits but quick turnover, and the price is very affordable. In fact, every piece of jewelry has to go through many processes before it can be completed. Through the cooperation and division of labor in all aspects, the production cost can be reduced. Imagine, even if a small workshop can process jewelry, can it be the treasure you want to buy?

(4) Advantages of origin: People usually think that products purchased in the country of origin can be of good quality and low price. However, is the place of origin really an important factor affecting the price? "Origin" is not as good as "gathering place". The original state of jadeite can be seen in the place of origin, and it takes many processes to become exquisite ornaments, and then it is transported to the distribution center for wholesale. Tourists are just passing by, how can they get in touch with the local real natural gem wholesale market? Case: South Africa is rich in diamonds. When we went to South Africa, the travel agency also arranged to visit a diamond processing factory. I carefully compared the quality and price of diamonds, and it was really not much cheaper. In fact, more than 80% of the world's rough diamonds are purchased by De Beers, sorted and sent to the world's four diamond cutting and grinding centers: Antwerp, Tel Aviv, new york and Mumbai. Then it is sold by dealers, and diamonds seen in South Africa must also go through this process.

⑤ Pretending low-end products as high-end products: As we all know, opal is a very precious gem, but precious opal refers to the golden green cat's eye. There are more than twenty kinds of minerals with cat's eye effect in nature. When I went to Taiwan Province Province, there was a kind of jewel with cat's eye effect called pyroxene cat's eye. But it is not a golden green cat's eye, and its specific gravity and refractive index are much lower than that of a golden green cat's eye. From the appearance, the reflected light is not bright and clear, and its color quality is not as pure as a golden-green cat's eye, and its value is hundreds or thousands of times different.

⑥ Handicrafts pass off as high-grade jade, such as "Colorful Jade" in Taiwan Province Province, whose main components are iron oxide, aluminum oxide, magnesium oxide and calcium oxide. , is a multi-element stone named Qicai Jade. Its hardness is only 3-5, which is relatively low. Originally, it was not so colorful, but it was only after the factory in Hualien, Taitung, used the technology of "glazing" that it was radiant, exquisite and beautiful. Therefore, "colorful jade" is not natural beauty, not natural jade, but a handicraft that has been artificially processed. When the tour group went to the Caiyu processing factory, a vase cost tens of thousands of dollars. I went to the general store to inquire about it. A small colorful jade handicraft is only one or two hundred yuan. There is no contrast, it is really harmless.

⑦ Use the visible nature to sell with inferior accessories: Friends who have been to Hainan Island, Beidaihe and other beaches may have encountered the following situations. Walking to the entrance of a scenic spot, I found dozens of big mussels on a small booth, and the words "Deep-sea pearls, one in 30 yuan in 15, one in 50 yuan in 25 years, free processing, materials are counted separately" were written on the side of the booth. Many tourists buy open mussels on the spot, and as a result, pearls really open, and the number is not small, but the size and shape are different. These pearls are attached to meat. They must be true. Under the persuasion of the stall owner, many passengers asked the stall owner to help them process and dress them into bracelets, necklaces and other jewelry. It's just that wearing a pearl chain costs extra money. According to the stall owner, these chains are pure silver and gold, and the authenticity is unknown. I saw one of the tourists take apart two mussels from 30 yuan and put them into a necklace, which cost more than 300 yuan. The stall owner's routine is that "opening mussels to get pearls" is just a cover, mainly to take the opportunity to promote handicrafts and ornaments related to pearls. Passengers who want to use pearls from mussel shells must buy accessories, which means that "material cost" is the real protagonist. In fact, only about 10% pearls in pearl mussels can reach the level of jewelry, and most of them will be used as industrial raw materials. These mussels are not deep-sea mussels, but cultured freshwater mussels. Although pearls are real, they can only be regarded as ordinary handicrafts, which are completely different from pearls in jewelry stores. There is nothing wrong with the experience process, but it is not worth the price.

Have you encountered these routines when traveling? I suggest: tourism is tourism. If you eat well, you can bring some souvenirs to your relatives and friends. If you want to choose jewelry and jade, you should still go to a regular store with good reputation, good service and after-sales guarantee.