1, different brand positioning: Jinyafu is a large-scale comprehensive industrial service provider focusing on the whole gold and jewelry industry chain, smart supply chain, industrial investment, digital technology and cultural creativity; Chow Tai Fook is a jewelry group famous for its product design, quality and value.
2. Different product types: Jinyafu provides a wider range of products, involving finance, real estate and other fields; Chow Tai Fook specializes in jewelry, especially high-end jewelry such as gold and diamonds.
3. Different brand images: Jin Yafu pays attention to brand image and brand culture construction, and promotes brand awareness and reputation through various means; Chow Tai Fook pays attention to product quality and design and attracts consumers by providing high-quality jewelry products.