Supreme Jewelry, (HKEx: 0870), the full name of Golden Supreme Jewelry Holding Co., Ltd., formerly known as Hengfeng Jinye Technology Co., Ltd., was founded by the late doctor whose ancestral home was Haifeng, Guangdong, China, and the current chairman is his wife Chen. Its brand is "Golden Supreme" jewelry, and the current advertising spokesperson is Kelly Chen.
Hengfeng Jinye owns a golden carriage with a cost of HK$ 60 million in Nathan Road branch, and two Guinness World Records golden toilets in the Expo Global Tourism Exhibition Hall under the group as attractions to attract Chinese and foreign tourists. It is one of the tourist attractions in Hong Kong. Chinese astronaut Yang Liwei and football star Ronaldinho have been there.
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38 million golden toilets are listed in the Guinness Book of Records.
Many people will think of the "golden toilet" when they hear Jin Supreme. In order to develop the local retail market, Lin Shirong invested 38 million yuan to build a golden toilet, which became famous in one fell swoop. It was not only listed in the Guinness Book of World Records, but also attracted a large number of tourists and citizens to visit the exhibition hall, including the star Ronaldo. That year, he only came to Hong Kong for a few days, and he took time to take photos at Golden Supreme as a souvenir, which became a passing anecdote.
After the Golden Toilet, Jin Supreme "cut down four more" and built scenic spots such as Golden Wong Tai Sin and Golden House. However, in February 2005, the merchant qualification of Golden Supreme's "Quality Tourism Service" was terminated by HKTB due to complaints that "guests can't freely enter and leave the store" and "employees' attitude is poor", and it was not restored until August 2006.
It was wrong to be exposed by CCTV last year.
Expo Global, a jewelry store owned by Hengfeng Gold, was discovered by CCTV reporters in April last year that the goods involved were wrong, and the gold necklace of 18K was sold as platinum. Lin Shirong later complained that it was just a misunderstanding. Although the incident once affected the business, Hengfeng Gold later reorganized its business and integrated the six exhibition halls of the World Expo into one. In recent years, Lin also took advantage of the sharp rise in the price of gold to sell a large number of gold exhibits, including the "Golden Temple", and only kept the golden toilet and the golden Guanyin, so that the group still maintained a very considerable profit. Golden Supreme still has 15 branches in Hong Kong and Macau.