1. The packaging box for users to put jewelry has its own characteristics in structure, materials and decoration methods. When designing, we should not only conform to the general laws of packaging design, but also consider the special requirements of jewelry products. Many jewels have their own characteristics, for example, the surface of pearls is easily scratched, and precious metal jewels are easily oxidized. Therefore, before you want to make an innovative design, you must first consider how to contain, protect and transport it.

2. Shaping the overall image of its brand.

In order to achieve innovation, when designing jewelry packaging boxes, we should consider the basic needs and shape the overall image of the brand. In the jewelry industry, once a brand has established a good image, it will bring trust and popularity to consumers. Packaging box is an important way to show the brand. When designing, we can use words, graphics and logos to display different jewelry in different ways, and strengthen customers' memory of the brand through the packaging box.

3, do a clear positioning

Different jewelry has different packaging methods, structures, materials and forms. For these different markets, such as high-end and low-end, materials and structures will be further distinguished in design. Therefore, when designing, we should make a clear positioning, determine what kind of market jewelry is facing, what characteristics jewelry itself has, and so on. And according to the shape, style, volume, connotation and other factors, design a packaging box that can fully reflect its characteristics.

Of course, in order to achieve the purpose of innovation and popularization, jewelry packaging box design must fully understand the market dynamics and conditions, get fresh ideas from the survey information, and make a reasonable positioning for the design, so as to avoid that the designed products, although novel, can not satisfy the public's aesthetics because they pursue personal preferences.