Swarovski Watch Brand Introduction
Swarovski, an ancient and mysterious company, still maintains a family-style business mode, passing down the crystal production process from generation to generation as a trade secret, monopolizing the patents and awards related to crystal cutting. For 200 years, Swarow has always insisted on his beauty, holiness and elegance. Every work of art, every patent and every award embodies the efforts of every designer, so every Swarow product is so beautiful and elegant. The story of the lovely and exquisite bear should be a more representative series. All the bears are made of faceted crystal stones, and each angle can reflect dazzling and colorful light, which is beautiful.
In many people's minds, Swarovski is already the embodiment of nobility, elegance, beauty and taste, and a bridge of spiritual communication between people. What she means is to connect all the hearts yearning for beauty and happiness. This is the embodiment of Swarome!
Swarovski, founded by daniel swarovski in 1895, is a leading crystal manufacturer in the world, providing a large number of high-quality cut crystal stones for the fashion, jewelry and crystal lamp industries every year. Today, Swarovski Group has more than14,200 employees worldwide, and there are more than 400 Swarovski crystal halls around the world, including nearly 30 in Shanghai. In 2007, the group's business volume reached 16. 1 billion euros, ranking first among peers in the world.
Since the beginning of this century, Swarovski's imitation crystal stone has been recognized as the embodiment of high quality, dazzling and high precision all over the world, which laid the foundation for Swarovski's success. The charm of Swarovski comes from the quality of materials and the manufacturing methods adopted. As for the details of the unique method, it will not be disclosed to the public. The shining light of Swarovski imitation crystal is famous for its purity, unique cutting and the arrangement and quantity of facets.
Ten miles east of Innsbruck, the capital of Tyrol in western Austria, there is a small town called Wattens, which is located at the foot of the remote Alps and has a population of only a few thousand, but thousands of tourists flock to see this grotesque alpine giant every day. The giant climbed a hill, and his big crystal eyes shone strangely in the sunlight. The fountain that rushed out of its mouth fell into the lake in front, making a huge roar.
1892, 29-year-old daniel swarovski invented the first cutting machine, which greatly improved the speed, accuracy and quality of crystal cutting.
19 13, daniel swarovski and his three sons, William, Friedrich and Alfred, set up a crystal factory to manufacture pure crystal raw materials. Swarovski's success today also depends on its strict requirements for quality.
193 1, Swarovski registered its stone belt products. These stone belts include various strips and laces with crystal stones, which can be used for clothing and accessories.
1948, Swarovski established the Optical Instruments Department, and launched precision optical instruments including monocular telescope and sight in the name of Habicht, which quickly became a major supplier in the international market.
1956, swarovski used the unique vacuum coating technology to create a "magic color" crystal jewel stone.
1960, swarovski established its first sales office in Germany. Now, Swarovski has set up 40 sales offices around the world to distribute its products to all parts of the world.
1965, Swarovski introduced the sparkling STRASS crystal chandelier pendant for crystal lighting in metropolitan opera and Versailles.
1976, Swarovski's success story began with a crystal mouse. Since then, other lifelike animal statues have followed. At present, this series has more than 120 gifts and collectibles.
1977, Swarovski launched its first jewelry collection. Today, products include the highest quality fashion creation and classic crystal jewelry design, and new products are launched twice a year.
1987 Swarovski Collectors Association was established to provide exclusive services and exchange gardens for crystal lovers. At present, its membership has exceeded 430,000, and it receives four issues of Swarovski magazine published every year.
199 1 year, the roving exhibition "Pearl of Dreams-20th Century Costume Jewelry" organized and sponsored by Swarovski kicked off. So far, this exhibition has been exhibited in more than 20 venues.
1995, in order to celebrate the centenary of Swarovski's founding, the Swarovski Crystal World in Wattens was unveiled in June 10. This underground museum is a green giant with an area of over 2000 square meters, where you can thoroughly experience the strange crystal world. Up to now, more than 4.5 million people have personally experienced the charm of crystal.
In 200 1 year, Swarovski provided a brand-new design concept for bathroom layout, and its products included glittering crystal components that could be matched with each other. The colorful "crystal bathroom full touch" is inspired by the brilliant light of Swarovski crystals, which is a perfect portrayal of purity and harmony.
In 2002, the Crystal Palace series, which was planned by Najia Swarovski, has shown, demonstrated and demonstrated how to interpret traditional chandeliers in a surprising way since it came out.
In 2007, Swarovski cooperated with electronics giant Philips to produce "active crystal" electronic product series. This series of products includes USB memory cards and earplugs. These products are decorated with swarovski crystals.
Swan crystal symbol is a traditional symbol of Swarovski, and it is also a symbol of the exquisite and elegant spirit of Swarovski crystal.
Watch endorsement
In the spring of 2009, the world watch and jewelry exhibition in Basel, Switzerland, which attracted worldwide attention, ended successfully. Swarovski, the world's top crystal brand, entered the watch industry for the first time, and its style was dazzling at the exhibition. Swarovski's seven watch series D:Light, Octea Sport, Octea Mini, Octea Lady, Piazza, Elis and Baguette made their grand debut.
Not long ago, "Miss World" Irene, who was born in China, was fortunate to be the image ambassador of Swarovski 2009 crystal watch series in China, adding intoxicating crystal charm to the precise and poetic Swarovski 2009 watch series in the Greater China market, and performing the Swarovski watch series brilliantly in the most important watch market in the world. As the first Miss China to win the title of "Miss World", Irene's freshness is highly respected by everyone, which also coincides with the unique image of Swarovski crystal. Robert is an executive director and member of the Swarovski family. Robert Buchbauer concluded: The time is ripe for Swarovski to launch his own watch series. Introducing Swarovski imitation crystal into the watch industry is the result of our research and development for more than three years, which also marks a big step forward for the company's development.
Hope to adopt! ! !