1. First, Claudie's business model. Claudie is a diamond business model of "6C Experience Center+Call Center+Network Platform", which focuses on online sales and saves high store rent and personnel expenses. The cost is lower than other ordinary shopping malls, so the price is relatively cheap.
2. Secondly, Clety diamond ring integrates the collection, cutting, production and sales of raw materials, so the cost of making a product is relatively low. Other traditional brands only sell, and intermediate materials need to be obtained from corresponding suppliers, so the profits of raw material supply, knives and manufacturers are naturally much higher.
3. Diamond rings like Cartier and Chow Tai Fook are relatively expensive, mainly because of the brand premium. It is understood that brands like Cartier will have a brand premium of 300%, while brands like Chow Tai Fook have a brand premium of 150%-300%, so their diamond ring prices will be more.
CRD· Clety introduced:
CRD Clety is a jewelry brand, mainly engaged in the design, sale, after-sales and manufacture of diamond jewelry. On 1992, CRD Claudie began to cooperate with consulting partners such as Belgium, France and Italy to improve product quality and optimize customer service.
CRD· Clety is the first jewelry brand in China to introduce international certificates (GIA and IGI) for diamond certification, and has inherited the advanced Belgian cutting technology.