The reason why Lukfook jewelry is expensive is actually related to its market positioning and quality. The commercial quality of Luk Fook Jewellery is relatively good, with sufficient materials and fine styles, which increases the production cost of products, and its market positioning is the same as that of Chow Tai Fook and Lao Fengxiang.

In fact, the high cost of Luk Fook Jewelry is also related to its business model. Luk Fook Jewellery has a wide range of stores. Almost every store is located in a crowded and prosperous area, and the rent is convenient and expensive. And the huge store operation is also indispensable for labor costs. In this way, in terms of cost, there will be more Zhihu, and the natural selling price will be higher.