The difference between them is the main business and brand positioning. 1. Main business is different: Huihualou's main business is jewelry, jade, gold and silver jewelry, while Cuihualou's main business is jewelry, gold and silver bars, pearls and diamonds.

2. Different brand positioning: Huihualou is a large local brand in Northeast China, and Cuihualou is one of the representatives of inlaid jewelry in China.