First of all, the marketing method of jewelry lottery has existed for a long time. If you don't believe me, you can go to Baidu to search and feel it:

More than 70 pages can be found in the results of the light jewelry lottery, as well as keywords such as gold inlaid jade, emerald and hetian jade, and there will be many victims. We also found a particularly regular phenomenon: a week or so after each long holiday is the concentrated outbreak period of such problems.

360 Jewelry Guardian 20 17 website traffic trend data

360 Jewelry Guardian 20 16 website traffic trend data

12 We set up the 360 Jewellery Guardian website, which is dedicated to checking the authenticity of jewelry certificates. Many consumers come to check, and after the check, they ask us if it is worth anything and how much it is worth. Most of these consumers buy by lottery in shopping malls and jewelry stores, so it is not difficult to understand why the peak of inquiry is after holidays.

Why can this scam fool people?

From the marketing point of view, three measures are mainly adopted:

1, let you be interested first: paralyze your nerves and lower your defensive mentality.

You feel "very lucky" to win the first prize/second prize through secret lottery and Oscar-winning exaggerated acting. Those who don't understand and eat this set begin to get carried away and fall into the trap of profiteers.

2. Let you start to trust: forge documents with high transaction volume and endorse the following "You can buy fried chicken today".

The biggest feature of jadeite jade is "unique". There is no unified market pricing, it depends on your eye. Understand, contact more, naturally know the current market price range, if you don't understand at all, and there is no expert guidance around, this time gives the profiteers room to operate. In the video exposed on 3 15, they just scribbled a sales list to prove that others bought it at a high price, while you, with a discount, can buy it at a much lower price than others.

3. Action to make you buy: Take advantage of the "lost" psychology in marketing.

There is only 1 first prize among hundreds, suggesting that it is not easy to "win". Not spending it means losing the "not easy" prize and the opportunity to save more money than "others". People are naturally afraid of losing it.

Therefore, in fact, it does not take advantage of any human weakness, but is more of a marketing routine. You just haven't seen this routine. If you just have money in your pocket and eat this routine, then you have a high probability of being recruited. As far as my years of experience in the jewelry industry is concerned, all the deceived people have one thing in common: they know nothing about jade jewelry, so it's time to learn something about jade jewelry. Even if you want to buy it, you should find a professional trading platform to buy it.

If you want to buy affordable jade jewelry with more confidence, please use Zhuanzhuang Jade APP, which is a jade jewelry trading platform that we have spent more than 6 years polishing. Only sincerity has no routine.