? In 2008, she introduced forevermark, the world's first diamond brand under De Beers Group, to Chinese mainland. Directly participate in the long-term strategy formulation of forevermark brand to ensure the coordination of brand operation. Before joining forevermark, he worked in Boston Consulting Group, providing professional business management services for luxury and consumer goods brands wishing to enter the mainland market. He used to be the vice president of marketing for Asia-Pacific headquarters of LVMH in Hong Kong, serving more than 80 retail stores in 14 countries.

China is a potential market for any brand. Relevant data show that the global diamond market share was 8% in 20 12 and 8% in 20 16. If Greater China is added, the global diamond market share is 20%. At the same time, the share of the United States and Japan will also decline. Although India will grow, its growth rate is relatively slow, and the real growth potential of the diamond industry comes from China. This kind of data gives the brand a chance to develop rapidly. In 2008, the brand entered Chinese mainland, mainly in Beijing and Shanghai, with 72 stores. By the end of 20 13, the brand has covered more than 30 cities and 450 stores in China.

For a long time, the brand's marketing strategy will constantly change according to the situation of the market, consumers and cooperative dealers, and meet the needs of consumers with the best quality products. In terms of diamond consumption, Chinese mainland consumers used to spend 18-30 cents on diamonds, but now the consumption of 50- 1 carat is growing rapidly; In terms of brand promotion, when the brand first entered Chinese mainland, its promotion and sales were mainly concentrated in megacities such as Beijing and Shanghai, because the market cultivation in these areas was relatively mature. However, with the development of economy and the deepening of information dissemination, we can see that consumers in second-and third-tier cities are increasingly demanding high-quality products. These areas are also key markets that forevermark has not ignored.

With the development of international fashion trends, more and more consumers pay attention to and understand diamonds. As far as the appreciation space of diamonds is concerned, diamonds will undoubtedly be recognized and accepted by more people. At inlay, we promise to provide consumers with the best quality diamonds, designs and styles. Therefore, diversified designs, technologies and materials will better highlight the brilliance and charm of permanently dyed diamonds.