Some successful industrialists at home and abroad believe in the word "honesty" in their management and regard honesty as the foundation of management. The reason for their success is that they regard reputation as their life, and have established the business philosophy of taking honesty as the most important and taking faith as the treasure, thus creating extraordinary achievements.

In China, there are many honest and credible stories told by people.

In the Tang Dynasty, Liu Zongyuan recorded in Liuhe Dongji that Song Qing was a drug dealer in Chang 'an drug market. He accumulated a lot of good medicine, and people from mountainous areas, mountainous areas and Shui Ze all went to Song Qing to buy medicine. Doctors in Chang 'an used Song Qing's medicine formula, which sold well and praised Song Qing. People who are sick and sore are also willing to buy Song Qing's medicine, hoping that the disease will recover soon. Song Qing is willing to respond. People who have no money will write a contract to sell them medicine. As a result, bonds piled up, and he never collected them. If you don't write a contract, you are also selling medicine. By the end of the year, it is estimated that he can't pay his debts, so he burned them and never talked about other people's debts again. People in the city laughed at him, saying that he was stupid, or that he had a "proper way". In this regard, Song Qing said: "Selling drugs for profit is to support his wife and children. There is nothing wrong with calling me stupid. I have accumulated medicinal materials for 40 years and burned more than 100 bonds. From the personnel point of view, there are officials, and from the geographical point of view, there are several counties. Those with high wages also come to give gifts. Although some people can't pay their debts immediately and countless people die, it doesn't hinder my prosperity. I take advantage from a distance. Considering the overall situation, how can I look at the problem from the perspective of ordinary people? If you can't get a penny back, you will fly into a rage and curse the debtor. Is it too shallow and narrow to seek benefits in this way? I think such people are really stupid people. " Song and Qing dynasties benefited from sincerity without making a move. They always insisted on honesty and finally made a fortune. The more people want medicine, the wider the supply. Even those who have been dismissed or ruined, poor relatives and friends, are not ignored, so they are given medicine. Once these people regained power or developed, they all paid Song Qing a lot of money. This story shows that Song Qing made a fortune by doing medicine business with kindness, kindness and honesty. This is a vivid story, benefiting from honesty and honesty. ：

It is also recorded in "Da Qing Chao". In the Qing Dynasty, there was a Xie Amin in Suzhou City who earned some money by selling fruits to support his family. Every year, there are peaches, apricots, plums, plums, pears, oranges, melons, lotus, lotus roots, chestnuts, loquats and bayberry. In the harvest season, Xie Amin picked these fruits and went to the streets to sell them. No matter how other vendors change prices to earn more money, Xie Amin always sells fruits at a certain price, and the quality of the fruits is particularly good. People like to buy his fruit. Some people set a date in advance, pay a deposit first, and let him deliver the fruit to his home on the scheduled day. He will definitely carry the burden and deliver it to others on time, and never stand up. One day, citizen Xia Ziying booked some white sand loquat from Xie Amin, paid a deposit and made an appointment for the delivery date. It's a pity that on the delivery day, the ship carrying fruit from Dongting Mountain to Suzhou didn't come, so it must be impossible to deliver the goods as scheduled. Xie Amin came to Xia Ziying's house with her savings, explained the situation and returned the money to him. Xia Ziying said disapprovingly, "You can't deliver it to me today. It's not too late to send it tomorrow! " Xie Amin said to him, "Since I said I would send it to you today, I can't send it tomorrow. I dare not break my word. "

The success of famous companies in the world benefits from "trust". They all attach great importance to "trust" and keep their promises. Tu Guangfu said in his "The Way of Management": "A truly dynamic organization is an organization that trusts each other internally." "In order to truly trust each other, we must first strive to make ourselves trustworthy and not blindly ask the other party to trust ourselves." "It is not easy to establish a relationship of mutual trust between organizations. People often change this proposition to' how to gain each other's trust'. But I think what needs to be considered is:' How to make yourself a trustworthy person'. It is better to ask yourself than to ask others. If everyone asks themselves this way, they will form a relationship of mutual trust. "

Fame is more valuable than gold! Koike motto: Honesty is the root of a tree. Koike, the founder of Japan Mountain Securities, once said: "The first key to business success is honesty. Honesty is the root of a tree. Without roots, trees cannot have life. " This is Koike's experience. He started with honesty.

British Mars Department Store is one of the most famous enterprises in the world. The secret of its success lies in its reputation and image. The company's products are ordered directly from manufacturers according to the requirements of varieties, specifications, styles and quality put forward by customers. The company decides what products to produce according to the needs of consumers, and then orders from manufacturers under the trademark of "Shengmigao". Because the company has its own design team, they work closely with manufacturers to pursue the perfection of goods. At the same time, any product with the trademark "Shengmigao" can be returned for whatever reason as long as the customer is not satisfied. These far-sighted business ideas and practices make customers feel that the goods purchased from Mashi Company are trustworthy, thus greatly improving the reputation, image and status of Mashi Company and "Shengmigao" brand goods in the eyes of customers.

Japanese companies attach great importance to honest sales promotion. "Mizuno" has become synonymous with sports equipment in Japan. When the company promoted the sports bra, it attached a note in the packaging pocket, which read: "This sports bra is dyed with the best quality dyes and the best technology in Japan. But unfortunately, brown dyeing has not reached the state of unfading at all, and it will still fade slightly. " It is more effective to explain the shortcomings of goods to consumers without hiding, but it will not give people the feeling of posturing and playing business tricks, because it reflects the facts, thus winning the trust of the public and consumers, making it a world sports equipment manufacturer with annual sales of 4 billion yen. According to statistics, more than half of people who wear sportswear in various sports activities or sports venues wear sportswear from Mizuno.

The promise of 1,000 yuan is the brightest part of Wang Yongqing's character. 1973, Wang Yongqing Formosa Plastics Co., Ltd. made a cash capital increase for the expansion of the factory building, and promised the society to sell the capital increase shares at the price of 244 yuan per share. Therefore, shareholders actively invest. However, the stock market is like the ever-changing weather, and many unknown factors are unpredictable. This year, an oil crisis broke out. Most of Taiwan Province's oil is imported, so it was hit hard and its share price plummeted. In the second year, the share price has fallen to 238 yuan per share. There is a lot of discussion in the stock market, hoping that Formosa Plastics can make up the difference between the underwriting price and the market price.

Although the investment is inherently risky, Wang Yongqing said that if the closing price on June 30 exceeds 244 yuan, Formosa Plastics will make up the difference based on the closing price on this day. As a result, the closing price on June 30th was 202 yuan per share. Wang Yongqing kept his promise and returned the stock to shareholder 42 yuan. This caused Formosa Plastics to lose 40 million yuan. Some people say that Wang Yongqing was stupid and invested 40 million yuan in vain. However, Wang Yongqing said, "When doing business, we should not only focus on money, but also look further. Formosa Plastics lost 40 million yuan, but it gained a reputation that was hard to buy. " Sure enough, shareholders believe that no matter how the stock market changes, there is absolutely nothing wrong with investing in Formosa Plastics. For an enterprise, shareholders are like "God of Wealth". With the wholehearted cooperation and support of the God of Wealth, why can't an enterprise grow and develop? Wang Yongqing's "a promise as good as a promise" won the trust and trust with "honesty". Later, Formosa Plastics decided to shift its strategy from petrochemical industry to electronic industry investment, which was very risky. Shareholders continued to support Wang Yongqing because Wang Yongqing promised that shareholders would get more dividends. Wang Yongqing's promise is a guarantee. An executive of a foreign bank said: "Wang Yongqing's English signature is a guarantee of credibility and can provide unlimited long-term loans."

A trustworthy person is the most influential, persuasive and cohesive. Keeping a promise means having a considerable amount of wealth. When the enterprise is in trouble, "trust" can be used as a "deposit" of personality and a "admission ticket" of career, so that the enterprise can turn the corner. "Empathy", "heart for heart" and "role change" are the main characteristics of Americans to establish a good reputation. Some Americans believe that you should treat others as you want them to treat you. You ask the other person to evaluate you fairly, and you should also evaluate the other person fairly. When things happen, you should think of each other wholeheartedly, make the necessary "role change" and handle all aspects of the relationship well. Henry Hawkins, general manager of Henry Food Processing Industry Company in the United States, suddenly found out from the test report that the additives in the food formula they produced were toxic. Although they are not toxic, they are harmful to health after long-term use. If the additive is removed from the formula quietly, it will affect the freshness of food, and if it is made public, it will cause strong opposition from colleagues. After weighing the pros and cons, he finally announced to the society that preservatives are toxic and harmful to the body. So the bosses of food processing enterprises United and tried their best to fight him back, accusing him of ulterior motives, attacking others to raise themselves and uniting to boycott Henry's products. When he almost went bankrupt, his reputation became a household name, and his products became popular items that people trusted. In a short time, the company regained its vitality and doubled its scale. Hawkins rose to the top of American food processing industry.

The history of Zheng Yutong, the Hong Kong jewel king, is legendary, but the secret of his success-"24 words" is the true meaning of his career success. These 24 words are: "Keep your word, keep your promise, be diligent and prudent, be cautious, think about the source of drinking water, and should not forget the benefits." After taking part in the work, he is very diligent, working 12 hours or more every day. Diligence is the first step to his success, plus studious, capable and thoughtful, which won the appreciation of the boss and made him a son-in-law with a heavy responsibility. "Keep the promise, M promise" in "Twenty-four Words" is also vividly reflected in him. He once said that I am in business, and I will never offend anyone (including customers) unless I am very young and inevitable. In his view, doing business is not cheating, and everyone should be satisfied. His business strategy is fully embodied in "being cautious, thinking about the source of drinking water", not opportunistic, not taking advantage, not forgetting the righteousness. Many Hong Kong people are good at doing business. They are neither bureaucrats nor rich gentry's official's sons, but they can abuse power for personal gain and extort money, nor are they profiteers and scoundrels who make money by fraud. However, they all succeeded. What is the basis? Because of their diligence and honesty.

In today's market economy environment, the moral standard of "honesty" has more value and strong vitality. "One hundred dollars to become famous, ten thousand dollars to become famous" is still a famous saying. As a virtue, "honesty" is highly respected by any nation and any era. (1) is the foundation of a person's existence in the world. A person can't lack honesty if he meets friends, colleagues and relatives in society. A person who is neither honest nor trustworthy is a wicked person and will accomplish nothing. ② It is also one of the important conditions for an enterprise and any economic organization to survive, exist, develop and remain invincible forever. As Mr. Hong Yiyi of South Korea said, morality is an important condition for an enterprise to become a world-class enterprise, and Cheng Xin is one of them. In today's market economy, honesty is the basis for the survival and development of enterprises. An enterprise must be based on honesty, which is the conscience of the enterprise. At the end of 1990s, Qin Chi liquor flourished in China market through advertisements. But it disappeared after 1999, and there is no trace until now. Why? Because the operator of this winery lost business ethics and integrity, he deceived consumers with blended inferior wine, which deviated from the business purpose of integrity and was punished as it should be. Therefore, honesty still has its important value under the condition of market economy, and those who are alienated from human nature, extreme individualists or people with low moral consciousness attempt to illegally seek ill-gotten gains by despicable and evil means, which deviates from the minimum ethics of human beings-honesty. Honesty is good and deception is evil. Every enterprise should advocate good and eliminate evil, so that society can become a real world.